From Tropical Cookie Boxes to Ice Cream Social Apps

By: Jaime Neely - Oct 29, 2014
This collection of the top October 2014 marketing ideas showcases a wide range of creative and outside-the-box packaging designs. More than ever, the way a product is packaged and branded matters to consumers just as much as the product itself.

Packaging that is able to offer consumers an experience that complements the product itself is becoming more popular -- especially in the food and beverage industries. Biodegradable packaging is particularly appealing for the eco-minded consumer while the peel-back packaging for the banana flavored treats known as 'Banana Sprint' and the flavored straw designs allow consumers to experience the products naturally.

Products -- like juice and coffee -- which aren't typically perceived as glamorous or luxurious, are receiving branding makeovers through chic packaging designs, allowing consumers to feel special when interacting with everyday items.

Trend Hunter's Marketing Trend Report has more research and examples of the ways brands are inspired by these top October 2014 marketing ideas.