Alejo Malia Adds Playful Details to the Starbucks Logo Design

By: Laura McQuarrie - Sep 9, 2014
References: behance.net & psfk
The Starbucks ICONS project by Alejo Malia is a personal one that adds meaningful details to the Starbucks logo design. The design makes use of the minimalist green mermaid logo, which has become a symbol that's recognizable worldwide as belonging to this coffee chain.

Each logo that's been redesigned by Malia shows off a part of being at Starbucks, whether you're someone who just pops in for a quick coffee run, or parks yourself there for a while to read a book. The different personalities of coffee drinkers are explored in these logos, including everything from the hipster to those who are obsessed with social media, selfies and sharing whatever they just ordered with their followers.