Cole Haan Collaborated with Flavorpill to Inspire Idea Generation

By: Alyson Wyers - Sep 10, 2014
References: colehaan & psfk
While Cole Haan is known as an American lifestyle brand, it is not quite as well known for its idea generation as it is its footwear, for example. The retailer partnered up with Flavorpill to create an 'inspiration workshop' and weekend innovation lab focusing on the idea behind their History Begins Here campaign.

The idea generation event featured speakers from General Assembly, who inspired people to write their own history. PSFK attended and described the "carefully curated workspace" at Manhattan's Lower East Side. The two-floor venue provided inspiration at every level, including stop motion videos, notebooks of Luca Chiriani's artwork, doodles and a wall-mounted mini version of the Sketchbook Project. Cole Haan's History Begins Here fall campaign stars Dree Hemingway.