Haworth Launches DesignLab to Push Innovation
Kalina N — July 18, 2023 — Art & Design
References: haworth & design-milk
DesignLab is a new design collective, founded by office furniture brand Haworth, and the group of designers and artists "look beyond the industry for new ideas and experiences in the office space. The design collective's participants are Bradley Bowers, Chrissy Fehan, Eny Lee Parker, Maximiliano Rosiles, and Brian Wooden. The group is mentored by Patricia Urquiola and her studio. About the conception of DesignLab, Chairman Matthew Haworth stressed that "it’s important for us to challenge expectations and set a new standard for where we live and work."
The inaugural projects, which extended from digital and graphic art to sculpture and product design, were debuted to the public in Haworth's Chicago showroom during NeoCon. The showcased designs include shelving, an outdoor collection, a daybed, a lounge, and a rug installation.
Image Credit: Haworth
The inaugural projects, which extended from digital and graphic art to sculpture and product design, were debuted to the public in Haworth's Chicago showroom during NeoCon. The showcased designs include shelving, an outdoor collection, a daybed, a lounge, and a rug installation.
Image Credit: Haworth
Trend Themes
1. Innovation-focused Furniture Design - Disruptive innovation opportunities lie in exploring new ideas and experiences in office space design beyond traditional industry standards.
2. Design Collectives - Collaborative design collectives offer a platform for artists, designers, and mentors to push the boundaries of creativity in furniture design.
3. Integration of Art and Design - The integration of digital and graphic art, sculpture, and product design opens up new possibilities for innovative furniture concepts.
Industry Implications
1. Office Furniture - The office furniture industry can explore new standards and ideas to create innovative workspace designs.
2. Home Furniture - Home furniture manufacturers can adopt the innovative concepts from design collectives to create unique and inspiring furniture pieces.
3. Art and Design Galleries - Art and design galleries can showcase and promote the integration of art and design in furniture concepts, creating a new market for innovative pieces.
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