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Mazda Canada Uses Instagram for Creative Social Media Marketing

By: Laura McQuarrie - Published: • References: instagram & wearesocialmedia.gr
This creative social media marketing campaign from Mazda Canada shows just how creative you can get with Instagram. Although users are only able to post video and image files, this does not have to inhibit creativity. On Instagram, Mazda Canada took advantage of the mobile grid view by putting together a series of images that made up the cover for a 'Roadster' magazine, promoting the MX-5. Each of the tiles is actually a video file, which features something a little different, like "A Special Gen 3 Redesign" with "Some Assembly Required." The video showed off the car being made from toy block parts.

The magazine only takes up nine squares, which makes this a fun idea for other brands to try out too, since it can be repeated monthly or posted just one time as an experiment. Stats for Interactive Insta-Magazines Trending: This Quarter & Hot
Traction: 2,670 clicks in 16 w
Interest: 0.7 minutes
Concept: Creative Social Media Marketing
Related: 61 examples / 47 photos
Segment: Males, 18-35
Comparison Set: 22 similar articles, including: social shopping apps, social media-reserving car purchases, and interactive mobile catalogs.