This Popsicle Packaging Idea Pays Tribute to Moscow's Gorky Park

By: Laura McQuarrie - Sep 11, 2014
References: behance.net & thedieline
The Gorky Park popsicle packaging idea by designer Anastasia Genkina celebrates a treat that has become synonymous with fond childhood memories at Moscow's Gorky Park. Although this the Gorky Park ice creams make use of an age-old recipe, the wrapper designs on the outside have a fresh and modern look to them.

At a first glance, the patterning on each of the wrappers might seem to be just made of up random geometric shapes, but each colorful print actually takes inspiration from a different symbol from the park, as well as one of the six frozen treat flavors. The simplicity of this icy treat packaging has appeal to kids of all ages, big and small.