This Bissell Canada Ad Shows a Man Eating Off a Subway Platform Floor

By: Rahul Kalvapalle - Published: Aug 31, 2014 • References: canada.bissell & adweek
Bissell Canada launched this ad that is at once bold, peculiar and somewhat nastly. The ad shows the company's senior brand manager Ravi Dalchand using the Bissell Symphony All-in-One hard floor cleaner to clean the floor at a subway station platform, before literally eating off it. After cleaning the floor, Dalchand dumps a box of saucy pasta on the cleaned area and proceeds to eat to its heart content, much to the disgust of onlookers.

This Bissell Canada was filmed at Toronto's Bay Lower Station, which has been closed off to the public for nearly half a century and is primarily used for training transit staff and filming movies and ads like this one. Still, eating off the floor makes for a memorable stunt even if the disgusted onlookers were likely actors. Stats for Disgusting Floor Cleaner Ads Trending: Older & Average
Research: 2,779 clicks in 91 w
Interest: 1.4 minutes
Concept: Bissell Canada
Related: 53 examples / 41 photos
Segment: Neutral, 18-55+
Comparison Set: 20 similar articles, including: sentimental school ads, gangster granny ads, and unmissable targeted ads.