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Waitrose's New Brown Sauce Packaging Was Made by a Kid

By: Laura McQuarrie - Published: • References: designweek & designtaxi
Waitrose's Brown Sauce bottles now boast a brand new design that was made by a kid. Six-year-old Harry Deverill was perplexed by what was on the previous Brown Sauce packaging, and after asking both of his parents for an answer, neither of them could decipher what the stranger food item was either.

Deverill penned a letter to the company and noted that "If you would like me to draw a new picture for the label I would be happy to." In response to this, this is exactly what Waitrose did, and now its Brown Sauce bottles feature a charming kid-drawn illustration of what is clearly toast, bacon and eggs from a classic English breakfast. You can now bet that the limited edition bottles designed by Deverill will be snapped up by all of his proud relatives. Stats for Kid-Designed Packaging Trending: This Quarter & Popular
Traction: 3,878 clicks in 7 w
Interest: 1.9 minutes
Concept: "made By A Kid"
Related: 65 examples / 50 photos
Segment: Neutral, 4-18
Comparison Set: 24 similar articles, including: masculine snack branding, minimalist pasta packaging, and rage-based branding schemes.