The Arcelik Campaign Playfully Promotes an Oven that Cleans Itself

By: Meghan Young - Sep 16, 2014
References: yristanbul & adeevee
While some people wish that they could own a self-cleaning animal, at least those who aren't deathly allergic to cats, others will go for self-cleaning appliances in a heartbeat. One of the latest on the market comes from Arcelik. The company has decided to market this great option through a playful set of images that depict a cow, chicken and sheep awkwardly cleaning themselves.

Conceived and executed by the Young & Rubicam ad agency based in Istanbul, Turkey, the self-cleaning animal ads is charmingly surreal so as to capture people's attention instantly. Not to mention that it summarizes people's desires cleverly and creatively. Art directed by Ece Dicmen and Ahmet Sogutluoglu with creative direction by Can Pehlivanli, the images were illustrated by Carioca Studio.