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Hip-Hop Food Fests

La Carnita's 'Tres' Block Party Brought Together Hip-Hop & Gourmet Street Food

— September 2, 2014 — Lifestyle
'Tres' was the aptly-named third annual street festival organized by Toronto restaurant La Carnita, which has gained a cult following for its unique pairings of street food, art and music. Whereas the previous two years' events -- 2012's 'Uno' and 2013's 'Dos' -- featured a melange of visual art, food and music, this year's celebration was a scaled-down event with a focus on food and music alone.

The party was organized by La Carnita owner Andrew Richmond and his friends, effectively a collective of creative minds comprising chefs, hip-hop musicians, artists and designers.

Even before I had a chance to scope out the party for myself, the affable Richmond thrusts a shot of tequila into my hand, before making it clear that this year's event eschews art displays in favor of a narrower focus on music and food:

We have three loves -- art, music and food. When we did Uno and Dos it was art upfront and then music and food. This year we decided to bring it down a notch and just have a block party with dope music and food.


The block party was held in La Carnita's L-shaped parking lot. The perimeter of the space was lined with food tents offering deliciously messy tacos, ribs, Asian fusion dishes and ice cream for people to enjoy at communal-style tables that encouraged mingling over food and drink.

A pair of booze tents flanked the music stage, which was lit up by an energetic roster of Canadian hip-hop acts including Toronto's very own Grand Theft, who took a break from his world tour to perform at the party.

“He likes to eat here when he's in town,” Richmond says. “We love what he does and he loves what we do.”

Everything about the food and music on offer at Tres was 'street', and this effect was accentuated by the fact that the event was held in an outdoor parking lot, yellow parking lines and all.

Richmond promises that next year's celebration – let's guess, it's going to be called 'Quatro' – will feature a return to art installations alongside food and music staples.

He reveals that the secret to the success of La Carnita's annual celebrations is the fact that the different elements aren't obsessively curated, but come together naturally based on organizers' genuine interests.

“We don't force anything,” Richmond says. “We just do what we like.”
Trend Themes
1. Street Food Festivals - Opportunity to create street food festivals that combine food, art, and music for a unique and immersive experience.
2. Hip-hop Culture Events - Opportunity to organize events that showcase the fusion of hip-hop culture, food, and music to attract a diverse audience.
3. Multidisciplinary Collaborations - Opportunity to bring together creative minds from various fields such as food, music, art, and design to create collaborative events.
Industry Implications
1. Food and Beverage - Disruptive innovation can be found in the food and beverage industry by organizing hip-hop food fests that offer a unique culinary experience.
2. Entertainment - Disruptive innovation can be found in the entertainment industry by creating events that merge hip-hop culture, street food, and music for a diverse audience.
3. Hospitality - Disruptive innovation can be found in the hospitality industry by partnering with artists, musicians, and chefs to create immersive experiences that combine art, music, and food.
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