Sunrice's Rice Packaging Design Highlights the Benefits of Healthy Eating

By: Laura McQuarrie - Sep 15, 2014
References: sunrice.au & thedieline
The rice packaging design for SunRice was put together by Boxer & Co., showing off the natural elements of the different types of grains. The packaging and branding on the products emphasize that the grains are "of the earth," and are contained in a material that mimics the look of a simple brown paper bag. On top of this, each of the colorful types of grains is printed with a handwritten-style font that talks up the benefits of the brown, white and ancient grains, such as their abilities to provide fiber, antioxidants and energy.

The resealable bags are easy to tell apart, since they're all loaded with different information and vibrant images of the cooked grains, as well as a reveal that helps to show the actual grains inside of each pouch.