This Dark Can Design Aims to Make Insect Food Seem Alluring

By: Laura McQuarrie - Sep 9, 2014
References: lovelypackage
There are many parts of the world where indulging in insect food is the norm, however there are also some countries where this has not yet caught on. Sexyfood aims to change this, by presenting its insect snacks as something that is luxurious and mysterious.

In total, there are 28 different cans containing a different kind of insect, which is represented on each of the cans with a shiny letter in gold. There are different sauce types as well, and this is communicated in a more subtle way with a different geometric pattern. Without looking too closely at the labels, one of the only indicators that there are bugs inside of the cans is the "x" in the word "Sexyfood," which has been shaped to look like a creepy crawly spider.