Boreálica's Business Cards Feature a Cool Foiled Hologram Design

By: Alyson Wyers - Sep 6, 2014
References: anagrama & designtaxi
These beautiful hologram design-featuring business cards add a psychedelic element and cool factor to medical clinic Boreálica's otherwise simplistic branding. Designed by creative agency Anagrama, the corporate branding cleverly uses color to showcase the Monterrey-based clinic's specialty in Whole Body Cryotherapy -- which incorporates extremely low temperatures to treat inflammation, insomnia, itching, joint pain, muscle spasms, pain, psoriasis, rheumatism and stress among other medical issues.

In addition to the hologram design, cool tones like gray, white and blue are heavily used. Depending on the angle, the business cards display different shimmering hues, resulting in an appealing futuristic effect. The elegant branding also integrates the O symbol, which represents temperature.

The overall look was inspired by the North and South Poles, "the most frigidly cold places on Earth."