Ad Agency Soon Creates Intricate Critter Art for IGEPA Benelux

By: Meghan Young - Sep 24, 2014
References: coming-soon.be & thisiscolossal
The paper insects that make up this striking series looks as though they were created solely for artistic purposes. In reality, they are part of a marketing campaign for paper company IGEPA Benelux. It is this type of ambiguous endeavor, however, that will truly connect with customers. After all, the sculptures are incredibly impressive. Advertising the company's new recycled line, these paper insects show what it is capable of.

Created by Soon, an ad agency based in Belgium, the paper insects range not only in size and form, but also color. Creative directed by Jim Van Raemdonck, the paper insects are part of a larger project revolving around a set of brochures. An accompanying video shows even more elaborate sculptures being made in real time. People will be inspired to flex their creative skills.