This 'Cat-erpillar' Campaign from Scrabble Blends a Cat and Caterpillar Together

By: Tana Makmanee - Published: Sep 1, 2014 • References: adsoftheworld
Seeking to showcase "The power of words," this campaign from Scrabble showcases what a Cat and Caterpillar would look like if they were blended together.

Cleverly titled 'Cat-erpillar,' this ad seeks to bring the traditional board game back to life with the use of more thought-provoking imagery. With Scrabble requiring players to creatively pull together and create words and phrases, the possibilities of what you can create are truly endless. Seeking to showcase such features, Scrabble has humorously created a hybrid image of two very distinct creatures, visually showcasing what you can create though this imaginative game.

Sure to catch viewers off guard, this Scrabble campaign is helping to shed new light on this iconic board game. Stats for Hybrid Animal Ads Trending: Older & Warm
Research: 5,176 clicks in 90 w
Interest: 1.7 minutes
Concept: Campaign From Scrabble
Related: 64 examples / 49 photos
Segment: Neutral, 12-35
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