From inflatable concrete to boat-in-a-bag, new portable comforts are popping up
Implications - As people begin to move around more, whether due to virtual working arrangements, or the time and affluence of retired boomers, they are looking for ways in which to maximize the comforts they take on the road. Instead of camping or renting hotels, some travelers are drawn to the luxurious qualities of portable homes and recreation.
Trend Themes
1. Portable Housing - The trend of portable homes and recreation offers disruptive innovation opportunities in the construction and transportation industries, enabling easy-to-assemble living spaces as well as a variety of recreational products.
2. Inflatable Structures - Inflatable technology is disrupting traditional product categories, ranging from sailing boats to portable pubs to concrete buildings; businesses in the shipbuilding, architecture and events industries can leverage this trend for differentiation and innovation.
3. Efficient Use of Space - The concept of maximizing the use of space is demonstrated in examples of storage units as play spaces, chopper RVs and urban skiffs, offering disruptive innovation opportunities to businesses that cater to the growing need for flexible living and working environments.
Industry Implications
1. Construction - The trend of portable housing and inflatable structures creates opportunities for innovation in the construction industry, enabling affordable and easy-to-install living spaces, and reducing construction waste and costs.
2. Events and Recreation - Inflatable technology's disruptive influence on recreational products, such as boats, portable pubs, and toilets, creates growth opportunities for companies in the events and recreational sectors, who can offer unique and memorable experiences to their customers.
3. Transportation and Logistics - Efficient use of space, as demonstrated in chopper RVs and storage units as play spaces, offers new opportunities for businesses in the transportation and logistics industry to develop innovative solutions for the effective and economic use of space.
10 Featured, 4 Examples:
309,436 Total Clicks
Date Range:
Jan 08 — Oct 08
Trending:
Warm
Consumer Insight Topics:
