Cork is increasingly used as an eco-friendly construction material
Trend - Cork is an increasingly popular material as its known for being renewable and biodegradable. Thus, the durable material is now being used in construction projects that are aiming to be sustainable.
Insight - Consumers are increasingly expecting that brands and institutions prioritize sustainability as the impending consequences of climate change make themselves known. These expectations go past brand values, with consumers expecting everything from production to brands' charitable initiatives going towards reducing environmental harm.
Insight - Consumers are increasingly expecting that brands and institutions prioritize sustainability as the impending consequences of climate change make themselves known. These expectations go past brand values, with consumers expecting everything from production to brands' charitable initiatives going towards reducing environmental harm.
Workshop Question - How is your brand prioritizing sustainability in a way that's authentic and effective?
Trend Themes
1. Sustainability - Cork is being increasingly used as a sustainable and eco-friendly alternative to traditional construction materials.
2. Circular Economy - Designers and architects are incorporating recycled or sustainable materials like cork into their structures to support a circular economy.
3. Migrant Experiences - Counterspace's design for the 2020 Serpentine Pavilion in London will highlight the experiences of migrant communities through the use of textured and gradient materials.
Industry Implications
1. Architecture and Construction - Designers and architects can explore sustainable and eco-friendly materials like cork to support their projects and promote sustainability.
2. Retail Design - Incorporating sustainable and visually appealing materials like cork and wood can create a welcoming and tactile atmosphere in retail spaces.
3. Renewable Energy - Incorporating sustainable materials like cork and using self-powered systems like solar panels in construction can support the growth of renewable energy and reduce environmental damage.
5 Featured, 42 Examples:
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Date Range:
Feb 19 — Jun 21
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