O'right's Da-an Concept Store Signboard is Made from T-Shirts & Plastic
Laura McQuarrie — April 29, 2019 — Eco
References: oright.tw & prnewswire
Taiwanese green beauty brand O'right is addressing sustainability issues like plastic waste and fast fashion from all angles and its new O'right Da-an Concept Store makes a mark on the streets with a signboard made from recycled clothing and recycled plastic. The signage, which creatively repurposes 416 t-shirts and 175 kilograms of recycled plastics, offers an innovative approach to sustainability that's in line with the brand's philosophy.
As of 2017, the beauty brand switched all of its shampoo bottles to 100% renewable plastic and in 2018, the company was validated by SGS as a carbon-neutral corporate organization. Looking ahead, O'right is joining the RE100 initiative and is currently working towards the goal of becoming 100% renewable by 2025.
As of 2017, the beauty brand switched all of its shampoo bottles to 100% renewable plastic and in 2018, the company was validated by SGS as a carbon-neutral corporate organization. Looking ahead, O'right is joining the RE100 initiative and is currently working towards the goal of becoming 100% renewable by 2025.
Trend Themes
1. Sustainable Signage - O'right's use of recycled materials for signage showcases the trend towards sustainability in retail spaces.
2. Circular Economy - The innovative repurposing of clothing and plastic in O'right's signboard highlights the growing trend of circular economy practices.
3. Brand Sustainability - O'right's commitment to sustainability and renewable materials reflects the increasing importance of brand sustainability initiatives.
Industry Implications
1. Retail - Retailers can explore the use of recycled materials in signage to convey their commitment to sustainability.
2. Green Beauty - Green beauty brands can adopt circular economy practices, like O'right, to align their packaging with their eco-friendly philosophy.
3. Plastic Recycling - The innovative use of recycled plastics in O'right's signboard showcases the potential for growth in the plastic recycling industry.
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