Westbank & BIG Revive a Visually Stimulating Piece
Kalina N — July 25, 2018 — Art & Design
References: westbankcorp & big.dk
The Serpentine Pavilion was a pavilion structure by the Bjarke Ingels Group (BIG) that gained immense popularity when it "welcomed a record number of visitors during its 2016 run in London's Hyde Park." Later acquired by Westbank, the visually engaging sculpture is set to make an appearance for an exhibition in Toronto.
Due to its intricate architectural composition, the pavilion structure is dubbed "the unzipped wall." This references the dynamic construction of the sculpture, which offers an unconventional take on one of the most basic building elements — the brick wall.
BIG's design is made with extruded fiberglass frames that are stacked on one another. An inspiration for its name, the pavilion structure forms a cavern, within which the firm will curate its architectural exhibit. This allows for an artful vessel to present creative content.
Due to its intricate architectural composition, the pavilion structure is dubbed "the unzipped wall." This references the dynamic construction of the sculpture, which offers an unconventional take on one of the most basic building elements — the brick wall.
BIG's design is made with extruded fiberglass frames that are stacked on one another. An inspiration for its name, the pavilion structure forms a cavern, within which the firm will curate its architectural exhibit. This allows for an artful vessel to present creative content.
Trend Themes
1. Architectural Innovation - Opportunities to create unconventional and visually engaging structures by reimagining basic building elements.
2. Extruded Fiberglass - The use of extruded fiberglass frames in architectural design for their unique properties and flexibility.
3. Artful Exhibition Spaces - Creating unique and immersive exhibition spaces through innovative architectural structures.
Industry Implications
1. Architecture - Architects can explore new possibilities in design and construction techniques to create visually stunning structures.
2. Construction Materials - Manufacturers of construction materials can develop and market innovative solutions using extruded fiberglass.
3. Art and Culture - Organizations in the art and culture sector can utilize unique exhibition spaces to present creative content in a captivating manner.
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