As the July 2017 beverage trends reveal, the hottest summer drinks are those that provide a refreshing break from blisteringly hot days.
Though lemonade is not a new drink, the tart, citrusy beverage has recently been updated for the modern day. One unique take on the drink is 7UP Lemon Lemon Sparkling Lemonade, which comes in three refreshing flavors. A more dramatic take on the popular beverage is black lemonade, which is made with activated charcoal.
Of course, lemonade isn't the only drink getting a seasonal update. As the July 2017 beverage trends demonstrate, coffee is also being adapted to meet the changing needs and taste preferences of today's consumers. This includes ultra-sweet variations such as Starbucks' ready-to-drink Iced Latte Salted Caramel Mocha, as well as brain-boosting varieties such as Hacker’s Brew.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
