McDonald's Japan is offering a Melon Float that comes in a green color so vivid that almost looks like neon.
While a melon-flavored Starbucks beverage would likely not be introduced in North America, melon flavors are extremely popular in Japan. Rather than offering a simple cold melon beverage and leaving it at that, McDonald's Japan is offering it with a dollop of vanilla ice cream at the top – hence the name Melon Float. The beverages have a vivid green hue that gives consumers incentive to post their beverages on social media.
McDonald's Japan's bright, Instagram and Snapchat-friendly beverage will likely appeal to Millennials while simultaneously catering to Japan's love for melon-flavored drinks, teas and foods.