Whether preventing sweat and odor or detecting one's emotional state of mind, these innovative fashion materials are changing the way consumers respond to clothing. In addition to eco-friendly organic cottons, the fashion industry is embracing unconventional materials like banana fiber and hemp -- processed to make natural fabrics that are environmentally friendly and durable.
These organic fibers are reducing waste and are an extension of a health-focused movement that has transformed the food and beauty industries as of late. Moreover, smart fabrics are becoming more intuitive with mobile devices -- from smart sensor socks that are app-connected to track athletic performance to calorie-burning vests that are designed for astronauts.
Ultimately, these innovative fashion materials aim to enhance comfort while preventing inconveniences like stains, excess sweat and unwanted odors.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
