Sport Infinity is a new Adidas initiative that brings the concepts of sustainability into the world of sportswear in a manner never seen before. The project revolves around football product designers coming up with products that use an inexhaustible 3D super-material and are drawn from previous Adidas products.
The project posits that every gram of sportswear, for example the boots of soccer superstar Lionel Messi, will be broken down before being remoulded into a waste-free, adhesive-free substance. This sort of project isn't just eco-friendly but also opens up whole new doors to next-level personalization.
Adidas has long been at the forefront of football innovation, but Sport Infinity brings a level of genius that is impressive even by Adidas' standards.