This line of running apparel takes wearable technology to a new level with smart socks, sports bras and t-shirts all created to help athletes track and improve their performance. The heart monitor in the sports bra and t-shirt takes measurements, while the textile sensors on the socks track and send collected information to the Sensoria smartphone app.
This app not only tracks performance levels, but helps wearers improve upon them. It provides real time audio and visual feedback on things like foot placement upon landing and cadence. In addition, the clothing itself boasts antimicrobial and moisture evaporation technology.
Reducing chances of injury as well as providing goals like desired heart rate and balanced landing, Sensoria's smart socks, t-shirts and sports bras improve athletes' form and performance.
Why This Trend Is Growing
- Smart Athletic Wearables
- The emergence of smart athletic wearables that provide real-time feedback to improve athletic performance and prevent injuries.
- Performance Tracking Technology
- The use of textile sensors and heart monitors in apparel to track performance levels and inform wearers of areas for improvement.
- Connected Fitness Gear
- The trend of integrating wearable technology into fitness gear to enhance and personalize the health and fitness experience.
Industries Being Reshaped
- Fitness Apparel Industry
- The fitness apparel industry can leverage technology to create smart wearables that cater towards their customer segment.
- Sports Equipment Industry
- The sports equipment industry can explore opportunities to combine textiles and sensor technology to develop innovative products that provide valuable feedback.
- Health and Wellness Industry
- The health and wellness industry can utilize wearable technology to develop products that provide customers with personalized real-time feedback to improve overall fitness levels.
