Dirty, distressed, DIY and much more, the range of possible denim designs allow endless possibilities to explore how far the human imagination can go when manipulating this multipurpose material.
Denim is one of the most iconic materials used in our wardrobes; from torn up skinny jeans and studded biker jackets to upcycled do it yourself projects and recycled denim, this sturdy fabric lends itself to the most creative constructions. Unusual patterns and bright colors, as well as different fits and styles, all make for constantly evolving takes on classic denim attire and its uses.
Worn by both women and men, girly girls and tomboys, young and old, denim designs fill today's culture. There are so many new and exciting creations that make denim universally appealing to anyone and everyone.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
