The latest Replay Jeans Fall/Winter 2011 ad reminds viewers why jeans still exist after being invented almost over 100 years ago by Levi Strauss. The stunning Russian model Irina Shayk is accompanied by the gorgeous male model Vinnie Woolston while wearing some of the hottest denim samples by the Italian house.
Sensual and alluring, the clothing campaign is simple but attractive, enough to keep viewers wanting more. Lensed by French photographer Thierry Le Gouès who has worked previously with the brand, both models sport dazzling pieces from the collection like knitwear, fur, shirts and, of course, jeans. Topless and daring, the fashion diva is not afraid to flirt with the camera to promote each outfit.
The Replay Jeans Fall/Winter 2011 ad combines many of the essentials to advertise a good quality brand of jeans: beauty, sexiness, freedom and a hint of young rebellion.
What Makes This Trend Stand Out
- Denim Revamp
- There is an opportunity to combine denim with knitwear, fur and other fashion elements to create a new line of stylish yet comfortable clothing.
- Celebrity Endorsement
- Recruiting famous models or social media influencers to promote denim products can bring in new customers and increase brand recognition.
- Digital Marketing
- Expanding into digital advertising and social media marketing can help denim brands reach a wider audience and boost online sales.
Sectors Adopting This
- Fashion
- The fashion industry can take inspiration from the Replay Jeans campaign and explore new ways to promote denim and incorporate different fashion elements into clothing lines.
- Marketing and Advertising
- Marketing and advertising firms can leverage celebrity endorsements and digital advertising strategies to help denim brands reach new customers and increase sales.
- Retail
- Retailers can use the Replay Jeans campaign as inspiration to highlight jeans as a versatile and comfortable fashion option that can be combined with other clothing items to create trendy looks.
