April77's Fall/Winter 2012 lookbook showcases a notably unkempt male model. Long, scraggly tresses and a growing beard set the tone, distinguishing the line as casual, laid-back and entirely rugged.
The French label is largely focused on the production of denim, and this is apparent in these Fall/Winter pieces. Jeans are sold in an assortment of colors with deep green, brown, grey and classic indigo shades.
Loose-fitting flannel shirts paired with grey knit hats account for the rugged feel, deliberately playing up on April77's professed love of the American flat lands. These bizarre twists can be expected of the company despite its staunch European roots, leading its devoated male customers back to the brand's site each season.