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Scorching Denim Lookbooks

The Wrangler Fall Winter 2011 Campaign is Hot and Heavy

— August 11, 2011 — Marketing
The Wrangler Fall/Winter 2011 Lookbook is not just alluring for a series of impressive new outfits the brand is pushing, but also for a scorching hot fashion photography shoot featuring two staggeringly beautiful models.

The Wrangler Fall/Winter 2011 Lookbook continues a streak of memorable and overtly sexual advertising from the 114-year-old denim company. These campaigns are a strong way to show that the brand is still relevant, and can do so without ignoring the company's extensive history as an iconic American brand.

My favorite shot of the lookbook features the female model in a pair of tight, denim jeans and a Wrangler baseball tee, staring at herself in the mirror in an aloof and sensual manner. The shot perfectly encapsulates the new Wrangler spirit -- sexy, hip, and historical.

Implications - Over the last decade, there has been an increased consumer focus on vintage and retro aesthetics. A company can capitalize on this by displaying their company history through old logos, stories of the brand's inception, or rereleasing old products. This connects the consumer with the brand's history, and allows the consumer to feel an emotional connection with a company.
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