The Tourne de Transmission 2013 Spring/Summer collection is another impressive chapter in this relatively new brand's early career. The London-based brand utilizes monochromatic prints that are reminiscent of tropical beaches and palm trees. This beachy feel is typified by the t-shirt with "Paradise" printed at the bottom with the palm pattern on top. Another standout piece is the black denim knee-length trench coat. The acid wash gives it just the right touch of grunge while keeping it refined enough to be worn everyday. Hints of maroon and evergreen bring the slightest touch of color to the collection.
Tourne de Transmission began as a label that only created unique t-shirts. Now in its third year, the brand has expanded to include shorts, pants, button-ups and shoes. This luxury street wear brand is really coming into its own and making a unique mark in a competitive industry.
Key Themes Behind This Trend
- Monochromatic Prints
- Disruptive innovation opportunities can be found in developing new printing technologies and techniques for creating monochromatic prints that evoke a beachy, tropical feel.
- Luxury Streetwear
- Disruptive innovation opportunities can be found in merging luxury fashion with streetwear, offering high-end designs with a casual and urban aesthetic.
- Expansion of Brand Offerings
- Disruptive innovation opportunities can be found in diversifying and expanding brand offerings to include more than just t-shirts, such as shorts, pants, button-ups, and shoes.
Where This Applies
- Fashion and Apparel
- The fashion and apparel industry can explore disruptive innovation by experimenting with monochromatic prints, luxury streetwear, and expanding brand offerings to stay ahead of the competition.
- Printing and Textiles
- The printing and textiles industry can seize disruptive innovation opportunities by developing new printing technologies and techniques for creating unique and visually striking monochromatic prints.
- Streetwear Retail
- Streetwear retail companies can capitalize on disruptive innovation by merging luxury and streetwear fashion, offering customers high-end designs with a casual and urban aesthetic.
