The PHIGVEL F/W 2011 collection could easily be part of a construction site locker room because of its style and marketing approach. The Japanese fashion brand released its latest fall and winter line inspired by the stereotypical, classic American working man who carries grease gloves and leather boots.
The way this collection is presented is interesting because instead of using traditional models, the company worked around a construction site theme and shot the clothes accompanied by props found in such places. Captured from a high angle, gorgeous pieces such as denim, pants, plaid shirts, knit sweaters, coats and hats were displayed on a table and decorated with hooks, hammers, axes are other vintage, rustic elements that keep the working atmosphere alive.
Simple and manly, the PHIGVEL F/W 2011 collection is powerful, elegant and classic.
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