There is no need for any decorative backdrops or scenic settings for the Sally Jonsson Rodeo Magazine editorial, the fashion is artistic enough as it is. Splattered in colorful paint, the tops and bottoms could be considered abstract art or part of a painter's wardrobe. As accidental as the splatters may seem at first, they were clearly done on purpose.
The Sally Jonsson Rodeo Magazine editorial was shot by Stockholm-based fashion photographer Tobias Lundkvist for the publication's latest issue. The photo shoot showcases Never Denim's range of uniquely patterned jeans. Styled by Elin Edlund, the looks are as simple as they are creative. The model's ombre hair was created by hairstylist Dejan Cekanovic with an understated face by makeup artist Sara Denman. The looks are perfect for the spring season.