Denimspired Designer Nails

Feel Blue with the Les Jeans de Chanel Nail Polish Collection

If you're a full-blown nail polish addict like I am, you may want to be sitting down for this; the Les Jeans de Chanel nail polish collection is set to be released on September 8th to celebrate Fashion's Night Out. While last year's trio was khaki-inspired, this year Peter Philips, creative director of Chanel Make Up, chose to release three polishes inspired by classic all-American denim.

The Les Jeans de Chanel collection features three shades of blue: Blue Rebel, a luscious navy blue, Blue Boy, a shade whose color was inspired by medium wash denim, and Coco Blue, a stunning light blue reminiscent of last year's Chanel shade, Riva.

The most luxurious and well-known fashion house in the world releasing a collection of nail polish shades inspired by the most basic wardrobe staple? Well, that's just a match made in fashion heaven.

Denim-inspired Beauty
Opportunity for cosmetic companies to create makeup and beauty products inspired by denim fashion.
Brand Collaboration
Opportunity for fashion brands to collaborate with beauty companies for product offerings.
Nail Art Collections
Opportunity for nail polish companies to release seasonal collections inspired by fashion trends.

Industries Being Reshaped

Cosmetics
Makeup products and beauty brands can use denim-inspired colors to create new product offerings.
Fashion
Fashion brands can collaborate with beauty companies to launch makeup collections inspired by apparel trends.
Nail Polish
There is an opportunity for nail polish companies to launch seasonal collections inspired by fashion trends.
SCORE
2.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 29%
Activity 50%
Freshness 8%

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