As demonstrated by some of the top December 2014 print concepts, the arrival of the holiday season brings the desire to spread kindness and keep loved ones close.
Inspiring print campaigns by Armando Testa, Dear Kate, artist Saint Hoax and BBDO Toronto tackle tough topics like bullying, body image, eating disorders and men's health issues, providing fuel for the new year ahead to better yourself and uplift those around you.
Since the holiday season is all about coming together, ads by Urban Outfitters, Armani Exchange and Lands' End put a strong focus on togetherness and bonding, showing friends and family sharing big smiles and warm holiday moments. A series of print ads from Penguin Audiobooks shows adults sitting on the laps of their parents, as if having a story read to them the way they used to as a child.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
