The Versus Versace lookbook for Spring/Summer 2015 is inspired by street opulence and edgy hip-hop styles. Whether taking cues from a denim-clad Justin Timberlake and Britney Spears or 2000s era Missy Elliot, models poses in Canadian tuxedo ensembles that are made up of jean cut-offs and distressed fabric washes.
Paired with sporty jersey tops and jewelry, these denim pairings are reflective of a nostalgic hip-hop inspiration. The retro-themed fashions are showcased alongside baroque print tops and dresses that embody a traditional Versace aesthetic.
Overall, the Versus Versace lookbook for Spring/Summer 2015 celebrates comfort and urban opulence. With hip-hop at the fashion forefront, Versace markets their younger label to fans of both nostalgic and current rap music.
Key Themes Behind This Trend
- Street Opulence Fashion
- Opportunities for fashion brands to incorporate edgy hip-hop styles and comfortable, yet ornate prints into their designs.
- Retro Hip-hop Nostalgia
- Disruptive innovation opportunities that merge nostalgic hip-hop styles with modern fashion trends.
- Sporty Urban Aesthetics
- Opportunities to create comfortable and stylish sportswear-inspired clothing for urban consumers.
Where This Applies
- Fashion Industry
- The fashion industry can adapt to the growing trend of street opulence and merge hip-hop nostalgia with modern trends.
- Jewelry Industry
- There are opportunities for the jewelry industry to create affordable but fashionable accessories to complement street opulence fashion.
- Sportswear Industry
- The sportswear industry can adapt to the growing trend of urban aesthetics by creating comfortable and stylish sportswear-inspired clothing for urban consumers.
