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Confetti-Clad Eyewear Ads

The Karen Walker Celebrate Campaign Honors 10 Years

— November 4, 2014 — Marketing
The Karen Walker “Celebrate” campaign honors 10 years of the designer's covetable accessory label. The advertorial boasts a birthday party theme and is accented with colorful confetti and glutinous cake desserts.

Photographer Derek Kettela captures the eyewear campaign that features candid and portrait style imagery, a signature of the Karen Walker brand. The advertorial is styled by Kathryn Neale and pairs its metal, gold frames with a wardrobe of bright and neutral basics like collared shirts and turtleneck knits.

The Karen Walker "Celebrate" campaign highlights the designer's latest range of gilded eyewear accessories. The metal frames vary in shape and size but are all protected with a clear epoxy resin. The shades are party-ready and can be worn year round whether at a beachside resort or a festive New Year's bash.
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