These Halloween ads for the Wise Up English School make a point to show that learning a new language doesn't have to be a scary experience.
The ads are styled to feature icons from horror movie films like Hannibal Lecter, Freddy Krueger and those two creepy twin girls from The Shining. However, rather than seeing all of these scary faces, their heads have been covered up by brown paper bags which feature English words on them. Although the scary horror scenes and characters are meant to evoke fear in these print ads, once you start to learning a language, there's no way that the experience is going to be as scary as having a serial killer chase you down, so there's really nothing to lose.
Unalarming Language Ads
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