Edgy Holiday Campaigns

The Topshop Holiday Collection is Modeled by Cara Delevingne

The Topshop Holiday 2014 collection is undeniably festive, but also very edgy. Considering that the brand does tailor itself to a more youthful demographic, it is only natural that it would adopt a tough chic persona that is just as sexy. Full of dark colors, slick silhouettes and rich accents, the Topshop Holiday 2014 collection brings a dark element to the winter holidays that will have everyone wondering who that mysterious woman is.

In this case, the mysterious woman starring in the Topshop Holiday 2014 ad campaign is none other than British model Cara Delevingne. Still the industry's It Girl, even though Kendall is making waves, she is captured in a ritzy setting that does the outfits justice. Her look is perfected with smokey eyes and shiny hair.

Image Credit: Topshop

Dark Winter Fashion
Opportunity for fashion brands to create edgy and mysterious holiday collections that appeal to a younger audience.
Celebrity Endorsements
Opportunity for brands to collaborate with popular celebrities for holiday campaigns, increasing brand visibility and appeal.
Youthful Chic
Opportunity for brands to tap into the youthful market by offering tough and sexy holiday collections with a touch of elegance.

Who This Affects Most

Fashion
Fashion brands can leverage the trend of dark, edgy holiday collections to differentiate themselves and attract younger consumers.
Advertising
Brands can explore collaborations with celebrities like Cara Delevingne for their holiday campaigns, creating buzz and engaging their target audience.
Beauty
Beauty brands can capitalize on the popular smokey eyes and shiny hair trend seen in the Topshop holiday campaign to offer products that help achieve the look.
SCORE
6.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 87%
Freshness 8%