The latest lookbook for Urban Outfitters captures the magic of being home for the holidays. Casual yet festive, comfortable yet special, there is a special feeling in the air that resonates through the warm sweaters, household knickknacks and happy relationship between the two models. It doesn't hurt that the lookbook stars real-life couple Sara Blomqvist and her husband Jeremy Young.
Although aptly titled 'Home for the Holidays,' the Urban Outfitters lookbook could easily be set at a cottage. With beautiful natural surroundings and cabin appropriate attire, all that the photoshoot needs is a shot of a roaring fireplace and some hot cocoa to seal the deal. Yet the home decor and winter fashion is very versatile and perfect for those who will truly be home for the holidays this year.
Key Themes Behind This Trend
- Casual-festive Fashion
- Opportunity for fashion brands to create clothing that is both comfortable and stylish for the holiday season
- Cabin-chic Home Decor
- Opportunity for home decor brands to create products that evoke a cozy feel for the winter season
- Real-life Couples Marketing
- Opportunity for brands to feature real-life couples in their marketing materials to convey authenticity and relatability
Where This Applies
- Fashion Retail
- Fashion retailers can capitalize on the trend of casual-festive fashion during the holiday season
- Home Decor
- Home decor brands can develop cabin-chic products for the winter season
- Marketing
- Marketing companies can explore the use of real-life couples in their advertising to increase authenticity and brand relatability
