In haunting illustrations, artist Saint Hoax draws emaciated and sickly skinny Disney princesses and princes in the name of anorexia awareness. Baring the tagline "Don't let anorexia eat you alive,' the awareness-raising campaign is targeted specifically at children. The Royal Misfits posters speaks to kids who already have or are on the road to having anorexia nervosa and other eating disorders. Youth as young as five years of age are being diagnosed with anorexia in particular.
In the anorexia awareness ads, Princess Jasmine, Snow White, Hercules, Princess Ariel and Prince Eric all are depicted as gaunt versions of themselves, with protruding collar bones and ribs, hallowed eyes and pained expressions. The posters send a message to children and adults alike.