Understated Utilitarian Apparel

This Hector Hernandez Campaign Boasts Uniformed Menwear Styles

The Hector Hernandez campaign for Spring/Summer 2015 celebrates understated and uniformed menswear looks that are showcased in set of studio portraits.

This menswear collection is made up of monochromatic staples that include short-sleeved sweaters, belted suspender tops and clasped coats that are work-wear inspired.

Playing with proportion, this collection highlights simple and vanguard styles. The menswear looks embody minimalism and are both comfortable and edgy in their aesthetic.

The Spring/Summer 2015 Hector Hernandez campaign is ambiguous and understated. Its model star holds an expressionless pose while donning a wardrobe of uniformed and belted fashions. The looks are effortlessly cool and are reflective of the designer's utilitarian design inspiration.

Overall the staples marry aesthetics with function and are sure to appeal to the urban hipster.

Minimalist Menswear
Opportunity for innovative designs that blend simplicity and edginess.
Utilitarian Fashion
Opportunity to create functional and stylish clothing inspired by workwear.
Monochromatic Staples
Opportunity to explore the use of monochromatic colors as a fashion statement.

Sectors Adopting This

Fashion
Disruptive innovation opportunities in creating understated, uniformed menswear.
Apparel Manufacturing
Opportunity to incorporate minimalistic and utilitarian designs into clothing production.
Fashion Photography
Opportunity to capture the aesthetic of minimalist menswear and showcase it in a unique way.
SCORE
5.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 73%
Freshness 8%