The W Radio News Broadcast ad campaign is as clever as it is colorful. It focuses on the iconic speech bubble in order to get a discussion going around a myriad of topics including everything from global warming to celebrity photo leaks and even traffic jams. By doing so, the W Radio News Broadcast ad campaign shows that as much as they report the news, they also foster a conversation around the news.
Conceived and executed by Alazraki Transmedia Network, an ad agency based in Mexico City, Mexico, the W Radio News Broadcast ad campaign was art directed by Laura Riva Palacio, Adrian Sanabria and Maria Villarroya. Overall, the campaign is simple yet powerful, sending a strong message about participation.