From in-store selfie stations to Twitter-powered retail displays, these social shopping innovations show how peer-to-peer connectivity is being used as a tool to drive sales and increase communal engagement.
In order to make the experience of engaging with other users on social media feel tangible, many retailers are installing physical stations to fuel online conversations. For instance, Macy's large-scale interactive Instagram board, or the 'Like it or Love it Polling Station' used for the opening of a new Tanger Outlets location. In order to acknowledge a young shopper's social currency, a OnePiece pop-up shop even offered discounts based on how many followers a consumer had on certain social networks.
In the online realm, Facebook and Pinterest recently introduced tools to make the most of social media's influence for e-commerce. With millions of active users across social media influencing buying decisions, it's becoming more important than ever for retailers to facilitate conversations.
30 Social Shopping Innovations
From In-Store Instagram Displays to Short Shoppable Videos:
Laura McQuarrie — Nov 19, 2015 — Social Media
29
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
28
Media-Connected Retail Stores
This Furniture Store Partnered with Pinterest for a Unique Campaign
27
Social Shopping Pop-Ups
Tanger Outlets Celebrates Its New Location with Fun Pop-Up Stations
26
Shopping Consultation Apps
The Fitt App Provides a Second Opinion When Shopping
25
Shoppable Instagram Accounts
Vogue Instagram Sends Followers Links to Purchase Liked Items
24
In-Store Instagram Displays
The New Macy's Location Features Millennial-Focused Tech Displays
23
Social Shopping Apps
The Fun Feature on Alibaba's Tmall App Tags Visible Brands in Photos
22
Social Media Shopping Platforms
Facebook and Shopify Now Allow Users to Buy and Sell Poducts
21
Social E-Commerce Sites
Facebook is Introducing a Shopping Section to Connect Users with Brands
20
Social Shopping List Tools
Target Teams Up With Web Influencers for a Custom Shopping Platform
19
E-Commerce Recommendation Platforms
Shopping Opinion Platform Askourt Enhances Customer Experience
18
Personal Shopping Services
Zappos' Free Personal Web Shopper Service Suggests Style Matches
17
Social Media Shopping Carts
#AmazonCart Lets You Add Items to Checkout Later from Twitter
16
Immediate Shopping Apps
Project September Allows Shoppers to Click an Image to Buy
15
Social Media Retail Stores
The Paytagz Website Makes a Full Retail Experience Out of Instagram
14
Twitter-Powered Shopping Cranes
The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
13
Incentivized Fashion Apps
Tagspire Gives You Money When People Purchase the Products You Post
12
Social Loyalty Apps
This Loyalty App Leverages Instagram to Offer Unique Deals to Shoppers
11
Hashtag-Driven Fashion Recommendations
Zappos Teams with Instagram to send #OOTD Shopping Tips
10
Favored Fashion Platforms
The Wantering App Helps You Shop Only What's Popular
9
Social Shopping Concierges
Operator on Facebook Uses Both Human and AI Expertise for Finding Items
8
Idea Catalog Boutiques
Pinterest Now Has Buyable Pins and Its Own Online Store
7
Social Media E-Commerce Platforms
Shopping Twitter is Now Possible Through Purchase Buttons
6
Short Shoppable Videos
MikMak Lets Viewers Shop Videos for American Express, GE Content and More
5
Social Check-In Reward Systems
The Swarm Perks and Challenges Encourages Users to Access Perks
4
Social Influence Cloth Racks
The Life-Feed Clothing Rails at Tyrers Show Social Media Likes
3
In-Store Customization Apps
The Urban Outfitters App Has Exclusive Offers and Insider Events
2
Social Media Shopping Services
'Like2Buy' Allows Target's Instagram Followers to Purchase Products
1
Jacket Shopping Quizzes
The Arc’teryx Shell Finder Helps Consumers Buy a Jacket Through a Quiz
Related Ideas
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Social e-Commerce Platforms
Hoppn Creates "A New Type of Centralized Online Shopping Experience"
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Unified Grocery Shopping Platforms
Instacart Debuts New All-in-One 'Connected Stores' Platform
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Dedicated Social Media Devices
The Conceptual Twitter 3D Gadget Features Mechanical Buttons
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
AI-Powered Shopping Apps
Shoptrue Curates Personalized Fashion Picks with Artificial Intelligence
AI-Powered Shopping Tools
Google AI Now Allows Shoppers to Browse AI Product Recommendations
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Circular Shopping Experiences
The Stock Market by Selfridges is a Sustainable Shopping Experience
Shoe Retailer AI Apps
SuperStep Partnered with 'IMSHOP' to Create a Convenient Mobile App
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Text-to-Shop Retail Services
Walmart Text to Shop Makes it Easier Than Ever to Shop
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
AI-Powered Outfit Shopping Features
The eBay Shop the Look Feature is Powered by eBay.ai
Virtual Mall Metaverses
Metamall Uplevels the Modern Shopping Experience
Virtual Department Store Influencers
Mira is Joining the M&S Insiders Influencer Program
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Attention-Grabbing Retail Displays
Auo's Smart Shelf Displays Enhance the Customer Experience
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
AI-Powered Video Chats
Fireworks Enhances Shoppable Live Video Commerce with Generative AI
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Metaverse Shopping Malls
Avatly Offers a New Hybrid Shopping Experience for Avatars
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Parent-Connected Teen Shopping Apps
Hollister's Debuts New 'Share2Pay' For Teen Shoppers
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Integrated E-Commerce Apps
Amazon is Adding 'Buy with Prime' to Shopify through New Integrations
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Shoppable TV Show Ads
Shop the Scenes Allows You to Purchase Furniture, Clothing, and More
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Early-Access Shopping Apps
The J.Crew App Provides Users Access to Sales 48 Hours in Advance
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Instant Retail Savings Platforms
formi by Patron Points Offers Universal Savings for Shoppers
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Gen Z-Targeting TikTok Tools
American Express & TikTok Launch the '#ShopSmall Accelerator' Program
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Streamlined Shoppable Video Ads
Instacart Launches New Shoppable Video Ads in 'Ads Manager'
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Social Content Creator Platforms
The 'Marble' Social Media Manager Platform Offers Insights
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Communication App Shopping Experiences
WhatsApp Flows Allow for In-App Booking and Shopping
AI-Powered Retail Try-Ons
Walmart is Adding an AI-Based Try-On Technology for Online Consumers
In-Store Bra-Fitting Technologies
Macy’s Implements FIT:MATCH Bra Fitting Technology in its Stores
Social Media-Like Study Apps
SHARPEN Aims to Be Just as Engaging and Convenient as Social Media
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Innovative SCO Kiosks
Austrian Brand Shopreme Debuts a New Self-Checkout Kiosk for Retailers
Digestible Shopping Feeds
Amazon Debuts the Inspire Platform to Drive Sales and Consumer Marketing
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
AI Shoppable Video Generators
AI ClipHero Streamlines Content Creation for Sellers
Digital Retailer Strategy Updates
This Walmart eCommerce Update Refreshes the Website and App
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Text-Based Shopping Features
Walmart Unveils a New Shopping by Text Feature for Mobile Shoppers
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Creator-Driven Grocery Shopping Platforms
Jupiter Helps Shoppers Discover Recipes From Creators
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
AI-Powered Inventory Tech
Google Cloud is Introducing AI-Powered Inventory Tracking Technology
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
Virtual Shopper Solutions
Firework Launches a One-to-One Video Chat Solution for Virtual Shoppers
Community-Driven Collector Apps
Connectible is a First-of-Its-Kind Social Media App for Collectors
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
Video-Powered eCommerce Services
Apple Shop with a Specialist Over Video Supports At-Home Shopping
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Shareable Purchase Features
Fashion Retailer Hollister Has Launched Its New Share2Pay Option
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Compact Automated Retail Checkouts
The OneView Self-Checkout Offers Advanced Features
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Dating App-Themed Store Experiences
Tinder Opens Up a SwipeMart Store Location in Tokyo
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
AR-Based Eyewear Try-Ons
Amazon Fashion and Snapchat Partner on an AR Eyewear Shopping Lens
Fashion Resale Platforms
SHEIN Launches a New Peer-to-Peer Resale Platform Called SHEIN Exchange
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Integrated Merchandise Media Platforms
OnlyFans Integrates Merchandise Shopping on its Platform
Multinational Streaming Service Expansions
Pinterest Officially Brought its TV Service to Canada
Real-Time Social Maps
Mapin is a Social Map That Connects the Community Through Content
Enhanced Shopping Results
Google Updates its Search Engine to Better Aid Holiday Shopping
Smart Shopping Assistants
Bolt Shopper Assistant Supports Convenient, Personalized Experiences
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More