September 2017 branding trends reveal powerful campaigns that seek to get important messages across, as well as unique co-branded products and initiatives that are simultaneously unique and familiar.
The health-focused snack brand KIND recently put up a sculpture in New York's Times Square that shows how much sugar the average American child consumes in only a year. The sculpture weighs 64 pounds and reveals boxes of sugar – representing how much sugar children eat in such a short time frame.
7-Elevens across South Korea are offering Chupa Chups sodas – Chupa Chups being the iconic lollipop brand. The soda cans feature the brand's classic lollipop imagery, and come in Orange, Grape, and Strawberries and Cream flavors.
Top 50 Branding Trends in September
50
Multi-Sensory Cola Advertisements
This Coca-Cola Advertisement Has Been Awarded Two World Records
49
Glamorous F1 Experiences
Heineken's More Than a Race Campaign Shows the Magic of the F1 Experience
48
Informative Fountain Drink Cups
'The Sweet Facts' are Now Printed on Panera's Fountain Drink Cups
47
Emoticon Beverage Branding
Emoji Coffee Packaging Speaks to Consumers' Morning Moods
46
Color-In Car Rentals
These Hertz Rental Cars Feature Coloring Book Upholstery to Entertain Kids
45
DIY Eclipse-Viewing Goggles
Corona's Eclipse Glasses Can Be Made from Its 12-Pack Box
44
Retail Vending Machines
Uniqlo Unveiled its Plans to Roll Out Clothing Vending Machines
43
Luxurious Smart Wallet Packaging
This Elegant Box Introduces Upscale Packaging for Smart Products
42
Kaleidoscopic Lip Kits
This Clarins Lip Product Packaging Offers a Fun Way to Find a Match
41
Humorously Small Treat Trucks
The World's Smallest Ice Cream Truck is Handing Out Free Cones
40
Old-Fashioned Fish Branding
Jelly Fresh Packaging Channels Antique Imagery for Nostalgic Marketing
39
Sustainable Smartphone Packaging
This Eco-Friendly Box Represents a Company Committed to Reuse
38
Solar Eclipse-Themed Doughnuts
Krispe Kreme's Solar Eclipse Treat Puts a Dark Twist on a Classic
37
Opulent QSR Burger Packaging
These McDonald's Burger Boxes are Accented with Crystals
36
Nostalgic Food Delivery Promotions
Foodora's Back to School Promotion Recreates Lunchbox Favorites
35
Festival Survival Kits
Pretty Green's Limited-Edition Kits are Filled with Festival Essentials
34
DIY Sheepskin Capes
This IKEA Guide Details How to Turn a Rug Into a Game of Thrones Cape
33
Pop Star-Designed Handbags
The Easy to Wear Selena Grace Handbag Reflects Easy and Authentic Style
32
Video Game Character-Promoted Gels
Yanagiya’s J-Gel Campaign Features Guile from Street Fighter
31
Botanical Multi-Sensory Cocktails
These Bombay Sapphire Cocktails Explore Dynamic Ingredients
30
Health-Promoting Sugar Installments
KIND's Sugar Sculptures Warn Parents of Unhealthy Snacks
29
Pinball-Themed Lotion Packaging
The New La Mer Lotion is Offered in Interactive Packaging
28
Beachy Homewear Collaborations
The CB2 x Fred Segal Collection is Inspired by Venice Beach
27
Jelly-Like Bath Bombs
The New Lush Jelly Bombs Turn Bath Water into a Jelly-Like Texture
26
Episodic Fantasy Merchandise
HBO's Game of Thrones Merchandise Collection is Now Updated Weekly
25
Left-Handed Soaps
'Soap for Lefties' Markets Itself to Excluded Left-Handed People
24
Customized Blend Whiskeys
The Johnnie Walker My Edition Whiskey Lets You Design the Label
23
Millennial-Inspired Concealers
The No Filter Concealer is the First Skin Item from ColourPop
22
Hybrid Hydration Drinks
The Tsamma Watermelon and Coconut Water Blend is Optimally Hydrating
21
Toolbox-Inspired Wine Labels
Grape Garage 32a's Unique Wine Labels Feature Images of Tools
20
Cookie-Flavored Halloween Candies
M&M's New Fall Flavor is Called 'Cookies and Screeem'
19
Trash Collection Dispensary Promotions
This Marijuana Dispensary Trades Smokables for Garbage
18
Sparkling Lollipop Sodas
In South Korea, 7-Eleven is Selling Chupa Chups Sodas
17
Fresh Artisanal Ginger Sodas
The Brooklyn Crafted Sodas are Spicy and Unfiltered
16
Minimalist Salad Bar Branding
Cecile Godin Made a Strong Visual Identity for Montreal's Foodchain
15
Stevia-Sweetened Craft Sodas
The Brooklyn Organics Guava Craft Ginger Ale Soda is Sugar-Free
14
Cheesy Pop-Up Restaurants
The Spotted Cheetah is a Cheetos-Based Restaurant in New York
13
Immersive IFE Headsets
Air France is Trialing Immersive In-Flight Entertainment Headsets
12
Minimalist Haircare Kits
Playa Haircare Helps Consumers Achieve Effortless Coastal Hairstyles
11
Team-Themed Chip Bags
Tostitos Limited-Edition 'Lucky Bags' Help NFL Fans Connect to Team Rituals
10
Memory-Boosting Supplements
The Amul Memory Milk Kulfi Caramel is Made with Milk and Herbs
9
Expressive Beauty Campaigns
Milk Makeup's 'Shades of Femininity' Campaign Promotes Self-Expression
8
Millennial Financial Advice Videos
'NowThis Money' Offers Financial Advice in Snappy Videos
7
Flamingo-Shaped Cocktail Cups
NYC's Loopy Doopy Rooftop Bar Serves Punch in a Giant Flamingo
6
Rideshare-Ready Face Masks
Cargo-Equipped Ubers are Gifting Complimentary Korean Face Masks
5
Contactless Ice Cream Trucks
Barclaycard's 'Contactless Cones' Pay & Pour in 60 Seconds
4
Refined Boutique Chocolates
The Chocolate Naive Brand Prides Itself On Its Pure Chocolates
3
Beer-Based Cocktails
Budweiser Budvar is Collaborating with Bartenders to Create 'Hoptails'
2
Explosive Candy-Filled Burritos
Taco Bell's 'Firecracker Burrito' is Filled with Pop Rocks
1
Rideshare Ice Cream Giveaways
Uber's 'Free Cone Fridays' Giveaway Lasts Until the End of Summer
Related Ideas
Layered Drink Lineups
The New DRIPS by Pepsi Lineup Delivers a Customizable Experience
Nostalgic Hard Sodas
Von Dutch Hard Sodas Revive "A Legendary Y2K Delicious"
Swedish Candy Pop-Ups
BUBS' Sweeteasy Brings Indulgent Candy Traditions to US Consumers
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Citrusy Summer-Themed Sodas
7Up Endless Summer Has Watermelon and Strawberry Flavors
Limited-Edition Sci-Fi Soda Cans
Coca-Cola Launches 'Coca-Cola x Star Wars: Refresh Your Galaxy'
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Paper-Made Lollipop Packaging
Chupa Chups Lollipops Have Received a Packaging Overhaul
Soda-Inspired Lip Balms
The Cocokind x Olipop Collab Introduces Flavored Ceramide Lip Blur Balms
Wellness-Focused Soda Brands
Bloom Nutrition Launches Bloom Pop, a Better-For-You Soda Line
Gen Z-Targeted Flavored Colas
These New Pepsi Zero Sugar Flavors are Arriving for Springtime
Crayon-Themed Soda Branding
Jones Soda Co. Partners with Crayola on a Nostalgic Co-Branded Pack
Seasonal Licorice Candies
These American Licorice Company Halloween Products are Arriving Now
Summer-Ready Healthy Fizzy Drinks
New Flavors from Poppi Arrive in Canadian Markets
Lollipop-Inspired Beauty Capsules
The H&M x Chupa Chups Collaboration is Fruity and Sweet
Soda Cocktail Cotton Candies
Flossie's Shirley Temple Cotton Candy Shares a Sweet, Nostalgic Taste
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
AI-Integrated Soda Campaigns
Pepsi 'The Sweetest’ Campaign Puts Pepsi Zero Sugar in the Spotlight
Collectible Treat Pop-Ups
The KIND Frozen Bar Enticed Visitors with Free Snacks & Labubus
Major Fan-Centric Candy Campaigns
Skittles Debuts the Playful Skittles Obsessed Initiative
Bold Soda Brand Campaigns
This RC Cola Campaign is the Brand's First in 40 Years
Thoughtful Packaging Redesigns
Lidl's Private-Label Focuses on Nutritious Value and Children
Patriotic Summertime Yogurt Snacks
These Chobani Yogurt Products are Arriving for Summertime
Holiday-Flavored Snack Chips
These PepsiCo Christmas Snacks are Arriving in the UK
Color-In Hydrating Drinks
Oodles of Doodles' Flavored Water Encourages Creativity
Tropically Flavored Summertime Sodas
Schweppes Tropical Soda Has a Vibrant Taste Profile
Uplifting Youthful Sodas
Mirinda's Fresh, Retro-Modern Identity Was Made with Gen Z in Mind
Tropically Themed Summertime Candies
The Latest Haribo Gummy Candies Celebrate Summertime
Ancient Egypt Soda Designs
The Pepsi Egypt Limited-Edition Can Celebrates Pharaonic Artistry
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Nostalgic Soda-Inspired Suites
Olipop Introduced 'The Time Travel Travel Agency' in Texas
Gummy-Flavored Soda Lines
NO CAP! Soda Pop and Albanese Confectionery Join Forces
Horror Franchise Soda Ranges
These Fanta Sodas Showcase Horror Film Characters
Industrial-Strength Lollipop Packaging
Chupa Chups Impossible Promotes a New, Easy-to-Open Wrapper
Mysterious Sci-Fi Series Lollipops
The Chupa Chups x Stranger Things Lollipops are Arriving Soon
Reprised Soda Flavors
OLIPOP Reintroduced its 'Orange Cream' Soda and Launches a Soda Drive-Thru
Video Game-Themed Beverages
Candy Can and Bandai Namco Entertainment Partner on Exclusive Collab
Nostalgic Soda Flavors
Diet Coke Brings Back Its Retro Lime Flavor Nationwide
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Functional Candy-Flavored Sparkling Waters
The Sparkling Ice x LIFE SAVERS Sodas Have Zero Sugar
Soda-Scented Gift Wrap
Olipop Released Scented Wrapping Paper Inspired by Popular Flavors
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Drink Mix Activewear Partnerships
Kool-Aid and Nike Teamed Up for Footwear and Refreshments
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Better-For-You Seasonal Sodas
Olipop Holiday Flavors are Limited-Edition
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Remixed Flavor Snack Products
These PepsiCo Flavor Swap Snacks Intermix Familiar Products
Larger-Than-Life Candy Campaigns
Sour Patch Kids Presents a 15-Foot Inflatable for Hidden Treats
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Summery Prebiotic Sodas
poppi Punch Pop Has Notes of Apple, Orange, Lemon and Cherry
Branded Soccer Sponsorships
Coca-Cola is the Official Carbonated Soft Drink for Manchester United
Interactive Treat Campaigns
DQ Canada Launches its Loyalty-Based 'Falling Treats' Campaign
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Influencer-Led Soda Campaigns
The Pepsi MAX Bring Out The Flavour Campaign is Launching in the UK
Pink-Hued Lollipop Brand Candies
Chupa Chups Pinkis Have a Distinct Taste and Texture
Cost-Conscious Christmas Candy Collections
The Hershey Company Holiday Range is Here for 2025
Effervescent Pink Lemonade Sodas
7UP Pink Lemonade Has a Crisp, Zero-Sugar Format
Extra-Fruity Zero-Sugar Sodas
The New Calypso Soft Drinks Come in Three Flavors
Bubble Gum-Flavored Beverages
Candy Can Created a New Bubble Gum Flavor with Bubblicious
Functional Hydration Sodas
Strive Enters the Functional Beverage Market with a New Product Line
K-Pop Brand Ambassadorships
Asahi Super Dry Unveiled a Unified Campaign Featuring BLACKPINK
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
High Fiber Prebiotic Sodas
Living Things Has a New Cherry & Lime Variant for Spring
Refreshing Basketball-Themed Beverage Campaigns
Coca-Cola Zero Sugar Debuts a Fan-Focused Campaign
Tattoo-Based Soda Sweepstakes
Mountain Dew Launches a Las Vegas Giveaway for Inked Fans
Mix-and-Match Candies
Juicy Drop MashUps Feature Sour Crunchy Candies for Wrapping in Sweet Sheets
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Revamped Beverage Marketing Platforms
Sprite Launches the It’s That Fresh Marketing Platform
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Soccer-Themed Confection Packaging
Ferrara Honors the U.S. Soccer Federation with New Packaging
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Anniversary-Celebrating Brand Evolutions
Smoothie King Debuts 'The Best Kind of Delicious'
Retro Cherry Colas
Diet Cherry Coke is Returning for a Limited Time in 80s-Style Packaging
Complimentary Customizable Drink Promotions
The SONIC Coca-Cola Your Way Promotion is Refreshing
Clean‑Label Soda Strategies
Nixie Launches Direct‑Store‑Delivery And Four‑Pack Format
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Convenience Store-Inspired Holiday Lines
7-Eleven Debuts the Holiday Capsule from 7Collection™
Actress-Led Kombucha Campaigns
Health-Ade and Lindsay Lohan Partnered to Promote Kombucha
Nostalgic Candy Beverages
Candy Can and Bubblicious Launch a Bubble Gum-Flavored Soda
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Zero-Sugar Electrolyte Lollipops
Sukr Helps Festival-Goers and Partiers Replenish in a Fun Way
Nostalgic Summer Ice Creams
Jeni's Super Fun Times Collection Captures the Essence of the Season
Mini-Sized Retailer Sodas
The Coca-Cola Co. Mini Cans are Arriving for Convenience Stores
Drumstick-Shaped Lollipops
KFC x Fresquito Has a Coating Reminiscent of Fried Chicken Breading
Gen Z-Targeted Sour Candies
Mentos Sour Tones Come in Grab Bags and Single Roll Packs
Bodacious Soda Ranges
The Tango Zero’d Range Targets Gen Z Consumers
Limited-Edition Halloween Treats
Kellanova Brands Debut Exclusive Treats for Halloween
Global Citrus Soda Platforms
The 7UP Super Duper Refresher Platform Introduces New Products
Nostalgic Beverage Lineups
Dutch Bros Debuts Three Beverages to Impart a Sense of Nostalgia
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Super-Sour Lollipop Candies
Chupa Chups Sour Come in Three Flavors
Divergent Chewing Gum Campaigns
Trident's TriDifferent Inspired Gen Z to Break Away from Sameness
Refreshed Barbecue Sauce Identities
Bachan's Initiated an Update to Its Brand's Visual Identity
Candy-Scented Deodorants
Wild and Chupa Chups Collaborated on Sweet, Nostalgic Deodorant Refills
Ingredient-Driven Chip Branding
The Refreshed Tostitos Branding Focuses on Nutritional Benefits
Blind Box Easter Treats
These New Sophiepops & Gumdrops Easter Products are Extra-Sweet
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Better-For-You Snack Branding
Unique Snacks Undergoes Another Brand Update
Floral Seasonal Energy Drinks
Red Bull Sugarfree Lilac Edition is Headed to Retailers in the UK
Adventure-Inspired Soda Cans
7 Up’s Destinos Venezuela Campaign Brings Nature to Vibrant Designs
Gamer-Themed Soda Branding
Fanta and Xbox Partnered for Limited-Edition Pack Designs
Naturally Flavored Soda Lineups
Something & Nothing Has Secured $2.5 Million in Equity Funding
Personal Break-Emphasizing Campaigns
KIT KAT® Strives to Protect Personal Breaks at Any Cost
Interactive Apple Jelly Candies
Chupa Chups Apple Laces are Flavorful and Fun to Play with
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Retailer-Branded Holiday Apparel
7-Eleven's New Seasonal Merchandise is Themed Around Christmas
Chic Free-From Soda Refreshments
CANS Soda Has No Sugar or Sweeteners and is Flavored with Fruit
Culture-Driven Snack Strategies
Mondelēz Elevates Oreo With Future-Back Brand Planning
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Cricket League-Focused Beverage Partnerships
Sprite Partners with Lucknow Super Giants
Collaboration Candy Brand Cakes
Squashies Drumstick Celebration Cake is Arriving at Tesco
Gum Brand Activations
EXCEL® Gum Gets a Bold Refresh with Concert Activations to Match
Nostalgic Sparkling Energy Drinks
GORGIE Candy Twist Tastes Like a Candy Shop Lollipop
Birthday Cupcake Promos
Edible Celebrates Its New Limited-Edition Cupcake Line With Free Treats
Patriotic Sugar Branding
Domino Sugar and America250 Partnered to Celebrate the USA
Festival Season Refreshment Campaigns
The Capri-Sun Festival Feeling Campaign is Running in the UK
Single-Serving Snack Pouches
GoGo SqueeZ Singles are Launching into the Convenience Category
Japanese-Inspired Cream Soda Collaborations
Shonen Soda Joins Forces with Munch Addict
Wrestler-Inspired Lollipop Ads
Chupa Chups Promoted a Packaging Update with a Lucha Libre Campaign
Festival-Themed Retail Snack Campaigns
Kellanova Announced Flavour Fest ’25 in the UK
Colorful Sampling Windows
7UP's Pink Refresh Window Brings a Splash of Color to UK Cities
Rewarding Mochi Campaigns
Little Moons' Summer Campaign Taps into Sweet Treat Culture
Consumer-Created Candy Collections
The CandyKing CoLab Takes the Feedback of Fans into Account
Workday Break-Focused Campaigns
KitKat Debuts the 24/7 Teams Meeting Campaign Concept
Cost-Effective Confectionery Items
World of Sweets Highlights Key Easter Trends Amid Rising Costs
Local Shop Portrait Campaigns
Coca-Cola Highlights Bosses Campaign Celebrating 125 Years in UK
Exotically Flavored Candy Chews
Swizzels Refreshers Tropical Marks the Brand's 70th Anniversary
Halloween Season Candy Campaigns
World Business Chicago is Promoting Chicago-Based Candy
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Fruit-Forward Candy Chews
Swizzles Launches a New Refreshers Tropical Chew Bar for its Anniversary
Limited-Time Value Menus
Krystal Launches a New $3 Menu And Krush'd Soda Upgrade