September 2017 branding trends reveal powerful campaigns that seek to get important messages across, as well as unique co-branded products and initiatives that are simultaneously unique and familiar.
The health-focused snack brand KIND recently put up a sculpture in New York's Times Square that shows how much sugar the average American child consumes in only a year. The sculpture weighs 64 pounds and reveals boxes of sugar – representing how much sugar children eat in such a short time frame.
7-Elevens across South Korea are offering Chupa Chups sodas – Chupa Chups being the iconic lollipop brand. The soda cans feature the brand's classic lollipop imagery, and come in Orange, Grape, and Strawberries and Cream flavors.
Top 50 Branding Trends in September
50
Multi-Sensory Cola Advertisements
This Coca-Cola Advertisement Has Been Awarded Two World Records
49
Glamorous F1 Experiences
Heineken's More Than a Race Campaign Shows the Magic of the F1 Experience
48
Informative Fountain Drink Cups
'The Sweet Facts' are Now Printed on Panera's Fountain Drink Cups
47
Emoticon Beverage Branding
Emoji Coffee Packaging Speaks to Consumers' Morning Moods
46
Color-In Car Rentals
These Hertz Rental Cars Feature Coloring Book Upholstery to Entertain Kids
45
DIY Eclipse-Viewing Goggles
Corona's Eclipse Glasses Can Be Made from Its 12-Pack Box
44
Retail Vending Machines
Uniqlo Unveiled its Plans to Roll Out Clothing Vending Machines
43
Luxurious Smart Wallet Packaging
This Elegant Box Introduces Upscale Packaging for Smart Products
42
Kaleidoscopic Lip Kits
This Clarins Lip Product Packaging Offers a Fun Way to Find a Match
41
Humorously Small Treat Trucks
The World's Smallest Ice Cream Truck is Handing Out Free Cones
40
Old-Fashioned Fish Branding
Jelly Fresh Packaging Channels Antique Imagery for Nostalgic Marketing
39
Sustainable Smartphone Packaging
This Eco-Friendly Box Represents a Company Committed to Reuse
38
Solar Eclipse-Themed Doughnuts
Krispe Kreme's Solar Eclipse Treat Puts a Dark Twist on a Classic
37
Opulent QSR Burger Packaging
These McDonald's Burger Boxes are Accented with Crystals
36
Nostalgic Food Delivery Promotions
Foodora's Back to School Promotion Recreates Lunchbox Favorites
35
Festival Survival Kits
Pretty Green's Limited-Edition Kits are Filled with Festival Essentials
34
DIY Sheepskin Capes
This IKEA Guide Details How to Turn a Rug Into a Game of Thrones Cape
33
Pop Star-Designed Handbags
The Easy to Wear Selena Grace Handbag Reflects Easy and Authentic Style
32
Video Game Character-Promoted Gels
Yanagiya’s J-Gel Campaign Features Guile from Street Fighter
31
Botanical Multi-Sensory Cocktails
These Bombay Sapphire Cocktails Explore Dynamic Ingredients
30
Health-Promoting Sugar Installments
KIND's Sugar Sculptures Warn Parents of Unhealthy Snacks
29
Pinball-Themed Lotion Packaging
The New La Mer Lotion is Offered in Interactive Packaging
28
Beachy Homewear Collaborations
The CB2 x Fred Segal Collection is Inspired by Venice Beach
27
Jelly-Like Bath Bombs
The New Lush Jelly Bombs Turn Bath Water into a Jelly-Like Texture
26
Episodic Fantasy Merchandise
HBO's Game of Thrones Merchandise Collection is Now Updated Weekly
25
Left-Handed Soaps
'Soap for Lefties' Markets Itself to Excluded Left-Handed People
24
Customized Blend Whiskeys
The Johnnie Walker My Edition Whiskey Lets You Design the Label
23
Millennial-Inspired Concealers
The No Filter Concealer is the First Skin Item from ColourPop
22
Hybrid Hydration Drinks
The Tsamma Watermelon and Coconut Water Blend is Optimally Hydrating
21
Toolbox-Inspired Wine Labels
Grape Garage 32a's Unique Wine Labels Feature Images of Tools
20
Cookie-Flavored Halloween Candies
M&M's New Fall Flavor is Called 'Cookies and Screeem'
19
Trash Collection Dispensary Promotions
This Marijuana Dispensary Trades Smokables for Garbage
18
Sparkling Lollipop Sodas
In South Korea, 7-Eleven is Selling Chupa Chups Sodas
17
Fresh Artisanal Ginger Sodas
The Brooklyn Crafted Sodas are Spicy and Unfiltered
16
Minimalist Salad Bar Branding
Cecile Godin Made a Strong Visual Identity for Montreal's Foodchain
15
Stevia-Sweetened Craft Sodas
The Brooklyn Organics Guava Craft Ginger Ale Soda is Sugar-Free
14
Cheesy Pop-Up Restaurants
The Spotted Cheetah is a Cheetos-Based Restaurant in New York
13
Immersive IFE Headsets
Air France is Trialing Immersive In-Flight Entertainment Headsets
12
Minimalist Haircare Kits
Playa Haircare Helps Consumers Achieve Effortless Coastal Hairstyles
11
Team-Themed Chip Bags
Tostitos Limited-Edition 'Lucky Bags' Help NFL Fans Connect to Team Rituals
10
Memory-Boosting Supplements
The Amul Memory Milk Kulfi Caramel is Made with Milk and Herbs
9
Expressive Beauty Campaigns
Milk Makeup's 'Shades of Femininity' Campaign Promotes Self-Expression
8
Millennial Financial Advice Videos
'NowThis Money' Offers Financial Advice in Snappy Videos
7
Flamingo-Shaped Cocktail Cups
NYC's Loopy Doopy Rooftop Bar Serves Punch in a Giant Flamingo
6
Rideshare-Ready Face Masks
Cargo-Equipped Ubers are Gifting Complimentary Korean Face Masks
5
Contactless Ice Cream Trucks
Barclaycard's 'Contactless Cones' Pay & Pour in 60 Seconds
4
Refined Boutique Chocolates
The Chocolate Naive Brand Prides Itself On Its Pure Chocolates
3
Beer-Based Cocktails
Budweiser Budvar is Collaborating with Bartenders to Create 'Hoptails'
2
Explosive Candy-Filled Burritos
Taco Bell's 'Firecracker Burrito' is Filled with Pop Rocks
1
Rideshare Ice Cream Giveaways
Uber's 'Free Cone Fridays' Giveaway Lasts Until the End of Summer
Related Ideas
Sour Candy Challenges
1UP Candy's Kit Challenges Sour Candy Fans to Keep a Straight Face
All-Black Mystery Sodas
This Zero-Sugar What the Fanta Has a Secret Flavor and a Striking Color
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Candy-Flavored Sparkling Drinks
Sparkling Ice Starburst Comes in Four Sugar-Free Flavors
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Carbonated Milk Sodas
P.S. milk sodas is a Flirty Canned Beverage Concept
Soda-Infused Ketchups
Pepsi Colachup is Coming to Select Baseball Stadiums on July 4th
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Lollipop-Flavored Milks
Chupa Chups Milk Comes in Two Flavors to Choose From
Gamer-Targeted Diet Sodas
Coke Ultimate Zero Sugar is the Latest Collaborative Coke Flavor
Lollipop-Inspired Toothpastes
The Chupa Chups x Hismile Flavors Sweeten Daily Oral Care Rituals
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Lollipop-Inspired Frozen Treats
Chupa Chups Freeze & Squeeze Slush Have No Added Sugar
Gen Z-Targeted Fruit Snacks
Gushers and Fruit by the Foot Received Logo Refreshes
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Chilling Effect Citrus Sodas
Sprite Chill Features the Signature Lemon-Lime Flavor with Cherry
Bird-Shaped Marshmallow Treats
Peeps is Set to Launch Four New Products at Different Retailers
Celebratory Cartoon Beverage Branding
ShineWater Limited Edition Trolls Cans are Arriving Now
Functional Prebiotic Soda Lines
Health-Ade Launches the SunSip Carbonated Beverages
Dual-Flavor Marshmallow Candies
Swizzels Squashies Strawberry & Cream Updates a Classic Treat
Youthfully Vibrant Sodas
Mirinda's New Visual Identity Was Crafted for Gen Z
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Celebratory Convenience Store Apparel
The 7-Eleven 7/11 Birthday Collection Commemorates 96 Years
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Ice Cream-Inspired Candy Bars
These Nestlé Sharing Bags Come in Four Flavor Options
Celebratory Cartoon Candy Bars
This New Japanese KitKat Flavor Showcases Sanrio Characters
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Fruit-Forward Sparkling Waters
PepsiCo Launches the bubly burst Lineup with New Fruit Flavors
Crisp Citrusy Soda Flavors
Coca-Cola Lemon is Arriving in Original Taste and Zero Sugar
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Action Film Retailer Snacks
These New Circle K Products Celebrate Godzilla x Kong: The New Empire
Crunchy Lollipop-Flavored Popcorns
Crnch Popcorn Concepts Chupa Chups Popcorn is Sweet and Crunchy
Limited-Edition Hip-Hop Sodas
Sprite Lymonade Legacy Celebrates 50 Years of Hip-Hop
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Whimsical Dessert Drinks
Wonka Inspired Candy Can's Caramel Fudge and Toffee Apple Flavors
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Celebratory K-Pop Sodas
Coca-Cola K-Wave Zero Sugar is a Limited-Edition Creation Flavor
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Drink-Shaped Gaming Devices
7-Eleven is Giving Fans the Chance to Win a Slurpee-Shaped Tetris Game
Functional Effervescent Drink Ranges
SmartSoda Brilliant Life Drinks are Made with Alkaline Water
Soda-Themed Merch Collections
Viral Soda Brand Poppi Drops Limited-Edition Sweatsuit Merch
Juice Brand Prebiotic Sodas
poppi Sodas from Juice Press Come in Eleven Flavors
Collaboration Candy Brand Donuts
The Krispy Kreme x Kasugai Collection is Packed with Flavor
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Romantic Pink Foam Beverages
Each of Dutch Bros' New Dutch Luv Beverages Feature a Pink Soft Top
Textural Candy-Inspired Refreshments
Mentos Drinks Come in Three Non-Sparkling Varieties
Futuristic Cityscape Activations
Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Crunchy Dessert-Flavored Candies
Skittles Desserts Capture the Tastes of Classic Treats
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Lollipop-Inspired Bodycare
Allkinds x Chupa Chups Shares Fruity Self-Care & Fun Textures
Food Pairing Soda Campaigns
The 'Better with Pepsi Max' Campaign Depicts Elevated Experiences
Sustainable Festival Stands
Mentos' Pure Fresh Gum Stand Will Be Repurposed Post-Use
Summertime Fruit Chewing Gums
Extra Sugarfree Watermelon Responds to Consumer Demand
Reimagined Milkshake Mascots
Nesquick Updates its Mascot Quicky for a New Age of Digital Consumers
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Candy-Inspired Shoe Designs
The SB Dunk High "Sweet Tooth" by Nike is Playful and Colorful
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Branded Holiday Candy Collections
The Frankford Candy Holiday Collection is Packed with Options
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Doll-Inspired Pink Lemonades
Barbie Taps Swoon for its New Zero-Sugar Pink Lemonade Beverage
Minuscule Soda-Flavored Candies
Tic Tac Sprite is Launching in France Ahead of a Wider Launch
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Lollipop-Branded Boba Drinks
Chupa Chups and Chatime Launch the Lollipop-Inspired Boba Drinks
High-Caffeine Energy Cans
Barr Soft Drinks Launches the Pwr-Bru Big Can Energy Drinks
Sensory Multi-Flavor Lollipops
Chupa Chups Flavour Playlist XXL Lollipop Has Five Flavors in One
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Ultra-Modern Functional Sodas
Vibe Unveils a Line of Functional Sodas in Three Fruity Flavors
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Sharing-Focused Candy Products
These Mentos Sharing Bags Come in Two Options
Purpose-Driven Lemonade Yogurts
Chobani's Child Hunger Batch Supports a Global Nonprofit
Fruit-Forward Bottled Sodas
Tango Launches Two New Ice Blast Flavors in Bottled Format
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Tea Leaf Refreshment Branding
This New Lipton Ice Tea Branding Refreshes the Beverage Range
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Lollipop-Inspired Ice Creams
The La Menorquina Chupa Chups Ice Cream Comes in Packs of Three
Frosty Refreshment Soda Flavors
Irn-Bru Xtra Now Comes in Two New Flavors with No Sugar
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Expressive Sake Sodas
Each Soso Sake Variety Has a Unique Flavor, Character & Packaging
Collaboration QSR Cola Condiments
Pepsi Colachup is Debuting in Canada with the Help of Harvey's
Shareable Travel Candy Pouches
Cloetta Releases Exclusive Sharing Bags for Travel Retail Customers
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Lollipop-Branded Makeup Collaborations
The Rude Cosmetics x Chupa Chups Collection is Vibrant
Elevated Low-Calorie Soda Ranges
Schweppes Sodas Come in Two Distinct Flavors
Expansive Seasonal Confectionery Collections
The Nestlé Christmas 2023 Range Has New and Old Faves
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Fruit-Forward Zero-Sugar Sodas
Pepsi Max Mango is Arriving in the UK
Branded Rest Stops
Kinder Bueno's Summer Gets Bueno Program Includes a Special Destination
Korean Street Snack Lines
Daesang Launches the New Korean Snack Lineup for Global Consumers
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Confectionary Graffiti Murals
The Jolly Rancher Gummies with Vibrant Street Art Designs Debuted
Summertime Digestive Health Sodas
OLIPOP Watermelon Lime Boasts a Candy-Like Flavor
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Tax-Deductible Snack Breaks
KitKat Created a One-Day Event for the End of the Tax Year
Cheeky Seltzer Campaigns
NÜTRL Vodka Seltzer & Chloe Fineman Team Up for "Keep It Tasty" Campaign
Fruit-Forward Sugar-Free Sodas
The Limited-Edition Tango Mango Has a Consumer-Driven Flavor
Lickable Sour Candy Drinks
World of Sweets Partners with Zed Candy on the New 'Screamers Big Lick'
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Upscaled Sparkling Water Cans
DASH Water Debuted Larger Cans in Line with Customer Insights
Adventurous Jelly-Style Candies
Fruit-tella Jellies Now Come in Two New Format Options
Miniaturized Multicolored Candy Products
Skittles Littles Will Come in Two Packaging Options
Hollywood-Themed Candy Collections
Sugafina x Hollywood Celebrates 100 Years of the Hollywood Sign
Spooky Halloween-Themed Sodas
These JONES Halloween Sodas Come in Three Options
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Heart Health Candy Partnerships
Essential Candy and Enduring Hearts Have Partnered for Heart Month
Sugar-Free Fruity Cans
Lucozade Alert Introduces a New Zero Sugar 'Mango Peachade'
Zero-Sugar Sparkling Beverages
PepsiCo Launches the Bubly Beverage Line in the Australian Market
Blue-Colored Juice Lines
Lucozade Launches the Blucozade Sub-Brand Lineup for 2024
Collaborative Mustard-Flavored Candies
French's and Skittles Create an Ambiguous Yellow Skittle
Confectionary Candy Debuts
Hancocks Debuts a Series of Candies for the Autumn Season
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Flavor-Focused Snack Lines
Changqu and emoji Debut a New Healthy Snack Line for Chinese Consumers
Cherry-Flavored Soda Iterations
Culture Pop Soda Debuts the Delicious Black Cherry Flavor
Legacy Brand Holiday Candies
The Hilco 2023 Holiday Collection Has New and Classic Flavors
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes