De La Calle, the number one tepache brand known for its modern Mexican soda, has released a limited-edition Mandarin Celebration can. This eye-catching design features vibrant mandarin flavor and collectable artwork that honors the global spirit of soccer. The release is timed to coincide with the major World Cup international tournament and the 40th anniversary of Mexico hosting the event in 1986.
Despite the festive, soccer-themed can, De La Calle's Mandarin Celebration recipe remains unchanged. The beverage offers eight times less sugar than traditional Mexican sodas and significantly fewer calories than mainstream options.
To signify the popularity of the limited-edition Mandarin Celebration can, the brand noted that the product is sold out online but fans can search for it in physical stores such as Whole Foods Market, Target, Giant Food, Save Mart, Albertsons, Bristol Farms and more.
Image Credit: De La Calle
What Makes This Trend Stand Out
- Limited-edition Sports-themed Packaging
- Seasonal collectible cans tied to major sporting events create scarcity-driven demand and secondary-market collectability that challenge traditional SKU permanence.
- Low-sugar Craft Sodas
- Consumers’ shift toward artisanal soft drinks with significantly reduced sugar content is redefining health expectations within the soda category and enabling premium positioning against mainstream options.
- Heritage-inspired Modern Beverages
- Modern brands reinterpreting traditional Mexican drinks through contemporary recipes and vibrant design are bridging cultural authenticity with global mainstream appeal.
Sectors Adopting This
- Beverage Retail
- Retailers stocking limited-run, event-linked beverages benefit from increased foot traffic and impulse purchases, altering inventory strategies for fast-moving novelty products.
- CPG Packaging and Licensing
- Collaborations between beverage makers and sports or cultural licensors are turning packaging into a revenue-generating asset and shifting value toward design and IP partnerships.
- Event-tied Food and Beverage Marketing
- Marketing efforts aligned with major sporting anniversaries and tournaments are amplifying short-term brand visibility and creating opportunities for premium-priced, time-limited SKUs.
