These personal authenticity innovations range from patriotic clothing lines to feminist celebrity newsletters. While GIRLS star Lena Dunham and producer Jenni Konner teamed up to create the Lenny newsletter -- the publication features Duham's personal essays on gender equality and discussions about health, politics and fashion -- Harry Potter star Emma Watson recently launched a feminist book club that hopes to promote female empowerment.
Similarly, model Karlie Kloss shows fans a candid side in her YouTube vlog while reality star Kylie Jenner shares her beauty secrets through a self-curated app. In addition to celebrity initiatives that promote self-expression or an important social cause, other notable examples include travel communities for single women and fitness campaigns that stress the importance of self-acceptance and body positivity.
Other standouts in the realm of personal authenticity include WOC beauty subscriptions that cater to a diverse market and cultural yoga publications that profile fitness influencers in the African American community. Thanks to social media platforms like Instagram, Snapchat, YouTube and Periscope, Millennials are able to express themselves more candidly than past generations. This generation's desire for self expression makes them crave hyper-personalized experiences that cater to niche interests rather than the mainstream.
70 Personal Authenticity Innovations
69
Dyed Armpit Hair
Roxie Hunt Colors Her Underarms to Match Her Bright Blue Coif
68
Orthodox Fashion Blogs
This Style Blog is Geared Towards Orthodox Jewish Women
67
City-Inspired Sneakers
These Nike 'The 6' Sneakers Pay Tribute to the City of Toronto
66
Throwback Logo Collections
This New Majestics Streetwear Collection Features Retro NBA Team Logos
65
Digitally Designed Clothing
Print All Over Me Offers Dynamic Patterns That Give Money to Designers
64
Trans-Inclusive Lingerie Lines
This Lookbook Includes Transgender Models & Non-Binary Individuals
63
Same-Day Personalized Sneakers
NIKEiD Custom Shoes Now Lets Shoppers Choose a Bespoke Tag
62
Empowering Female Platforms
'Uncompromising Women' is a Female-Oriented Online Community
61
Rapper-Designed Capsule Collections
The Weeknd's 'Winter Wash' Collection Has a Unique Texture
60
Borough-Celebrating Street Couture
Defend Brooklyn Encourages Strength and Pride in its Wearers
59
Custom Apparel Apps
Yoshirt Lets You Turn Your Phone Pics Into Personalized Clothing & Accessories
58
Omniscient Rapper Billboards
This Massive Toronto Album Teaser Calls Drake "The 6 God"
57
Socialite Emoji Apps
Kim Kardashian Refashions Basic Apple Emojis with the Launch of 'Kimoji'
56
Customizable Sneaker Kits
LOOP Provides Colorful Laces for Creating Custom Sneakers
55
Body Positive Fashion Bloggers
This Blogger Helps Design Fashionable Apparel for Plus-size Women
54
Rapper-Created Fashion Films
This Silent Documentary Depicts Kanye West's Creative Process
53
Ginger Pride Festivals
Plymouth, England, is Set to Hold the First Redhead-Celebrating Event
52
Knit Neighborhood Hats
These City of Neighborhoods x dpms. Hats Show Off Local Pride
51
Millennial-Targeted Wines
Australian Vintage's 'YOU Wine' Brand Appeals to Generation Y
50
Natural Hair Beauty Bloggers
This YouTube Blogger Provides Tips for Natural Hair Care
49
Transgender Fashion Marketing
& Other Stories' Fall Fashion Campaign Encourages Gender Inclusion
48
Comprehensive Body Positive Campaigns
This Social Media Campaign Focuses on More Than Appearance
47
Rapper Tribute Books
The A$AP Yams Gems Honors the Late Rapper with His Most Iconic Tweets
46
Social Livestream Apps
Mirrativ is a New Streaming App That Combines Twitch and Periscope
45
Individuality-Embracing Travel Ads
The Expedia Campaign Encourages You to "Be You, Somewhere Else"
44
Patriotic Clothing Lines
Proceeds from Peace Collective Help Feed Hungry Children Across Canada
43
Vegan Tattoo Services
Monocle Tattoo in LA Offers Tattoos That Will Not Hurt Any Animals
42
Redhead-Representing Magazines
'MC1R' is Magazine Catered to the People Who Rock Lavish Red Locks
41
Socialite Lifestyle Apps
The Kylie App by Kylie Jenner Shares Her Personal Makeup and Fashion Tips
40
Crowdsourced Ethical Fashion Projects
Project JUST Demands Transparent Clothing Purchases
39
Wilderness-Advocating Communities
The Online Community of Nature Lovers is for Outdoor Activity
38
Self-Curated Video Subscriptions
VHX Lets Users Build a Personal Video Library
37
Personalized Photo Publications
This Service Turns Smartphone Pictures into a Monthly Magazine
36
Feminist Emojis
Artists from 'MAKERS' Have Updated the Emoji Alphabet to Honor Feminist Icons
35
Ethical Fashion Apps
Good On You Shows Socially Conscious Fashion Ratings For Your Favorite Brands
34
Ethical Fashion Bloggers
This Blog Champions Sustainable Fashion and Ethical Manufacturing
33
Personalized Emoji Apps
The Emojiface Lets Users Create Their Own Emoji Icons from Selfie Images
32
Customized Topographic T-Shirts
This Site Lets Users Create Their Own Totally Unique Map Shirt
31
LGBT Youth-Supporting Kicks
Social Brand M4D3 Have Teamed Up with Cyndi Lauper's True Colors Fund
30
Emotional Messaging Apps
The Xpress App Uses Replaces Emojis with Your Own Expressive Selfies
29
Multi-Cultural Media Platforms
This Platform Offers Content That Appeals to Black Millennials
28
Cultural Yoga Publications
'Black Girl in Om' is a Community for African-American Women and Yoga
27
Shareable Livestream Apps
'Periscope' Added Screenshot-Sharing to Further Promote User Broadcasts
26
Minority Mental Illness Photos
These Photos Depict Visible Minorities With Mental Illness
25
Solo Female Travel Communities
'Women on the Road' Serves as a Resource for Women Traveling Alone
24
Millennial-Targeted Soda Bottles
The New Dr Pepper Labels Celebrate Millennial Self-Expression
23
Emotion-Based Clothing
This Apparel Line Creates Custom Garments Based on a Customer's Mood
22
Curly-Haired Emojis
Dove Launched a New Emoji Keyboard for Its 'Love Your Curls' Campaign
21
Average Person Publications
Humans of New York: Stories Details the Lives of Ordinary People
20
Urban Culture Magazines
Greenroom Magazine is a Print Publication for Hip-Hop Beyond Genre
19
Hometown Displaying Apparel
monochōme Enables You to Wear Custom and Stylized Map Fashion
18
LGBT-Targeted Health Apps
The 'Pride' App is Being Used to Conduct the Largest LGBT Health Study
17
Teen Festival Communities
The DigiTour Fan Club Shares Social Media and Music Festival Updates
16
Intimate Musician Videos
Spotify's Entertainment Marketing on Periscope Connects Fans & Music
15
Honest Video Apps
The Beme App by Casey Neistat Allows You to Capture Authentic Video Content
14
Customized Makeup Printers
The 'Adorn' Device Enables Custom Makeup Shades on Demand
13
Limited Livestreaming Apps
The New 'Outcast' App is Designed for 15-Second Live Broadcasts
12
Celebrity Feminist Newsletters
The Lena Dunham Newsletter For Young Women Will Launch This Fall
11
Supermodel Cooking Classes
Jourdan Dunn Teaches Fans About Food with Her 'How It's Dunn' Special
10
Latina Lifestyle Platforms
Vivala is a Mobile-First Community and Publication for Latina Women
9
Emoticon Computer Keys
This Bluetooth Keyboard Allows Users to Type Emoji on Their Computers
8
Self-Made Photo Filters
The MIX by Camera360 Allows Users to Create Their Own Custom Image Filters
7
Self-Expressing Music Parties
The Lost Paradise Event Sulates the New Year with an Indie Festival
6
Live Stream Music Videos
Nicole Arbour's Fun Revolution is the First Ever Periscope Music Video
5
Mexican Beauty Vloggers
Dulce Candy Shows Women How to Live 'The Sweet Life'
4
Empowering Yoga Commercials
Penningtons' Plus-Size Yoga Video Shuts Down Stereotypes
3
Livestreamed City Tours
'Play Melbourne Live' Provides a Peek at the City Through Periscope
2
Transgender-Supporting Gym Campaigns
The Latest Google My Business Ad Comes Just in Time for Pride
1
Candid Model Vlogs
Karlie Kloss' 'Klossy' YouTube Channel Shares Backstage Model Moments
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Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
90s-Inspired Fashion Capsules
Filippa K’s Spring/Summer 2023 Line is Inspired by Memories
K-Pop Brand Launches
Odd Atelier is a New Brand from BLACKPINK's Jennie
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Doll-Like Selfie Generators
The Barbie Selfie Generator Turns Fans into Favorite Characters
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Filmic Curated Closets
Stitch Fix's Main Character Closets Provide Nostalgic Style Inspiration
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Unfiltered Dating Apps
The 'RAW' Dating App Shows a Person's Authentic Self
Celeb-Backed Wellness Brands
Kare by Kalani is a Groundbreaking, Research-Driven Beauty Brand
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Empowering AI Image Generators
Missjourney Generates Images of Female CEOs, Leaders & Innovators
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
Actress-Approved Sunwear Lines
WATSKIN's UPF Sunwear is Chic, Eye-Catching, & Performance-Driven
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Relaunched Celebrity Cosmetics
Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Ambassador-Focused Footwear Campaigns
Vans Launches a New Campaign for its OTW Line
Romantic British Pop Star Lingerie
Bluebella Launches Valentine’s Day Collection With Self Esteem
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Quilted Jewelry Campaigns
Chanel's Coco Crush Campaign Stars K-Pop Star Jennie
Relaunched NSFW Digital Publications
Playboy Magazine is Launching in a New Digital Space
Supermodel-Backed Automotive Campaigns
The BMW 'Dare to be You' Campaign Stars Naomi Campbell
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Singer-Made Beauty Boxes
Gwen Stefani's Ipsy Box Was Curated by the Singer Herself
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Social Media Starlet Eyewear
The Warby Parker x Emma Chamberlain Collection is Limited-Edition
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Women-Celebrating Sports Lines
Mitchell & Ness & Melody Ehsani Celebrate Women in Sports Business
One-of-One Fashion Capsules
AELIZA's New Collection is Made to Celebrate Individuality
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Localized Beauty Marketplaces
Rinna Beauty Meets the Needs of Customers Across Different Regions
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Innovative Avatar-Creation Apps
Idoru Helps Users Express Themselves Using Hyper-Realistic Avatars
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
Purpose-Driven Celebrity Fashion
Atelier Jolie is Angelina Jolie's Own Design Label
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Empowerment-Committed Beauty Lines
Kindness Powered Skincare Boasts Safe and Quality Formulas
Celebrity-Founded Fashion Brands
Kylie Jenner Unveils Her Debut Fashion Brand Called Khy
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Gen Z Denim Brands
Karl Lagerfeld Jeans Celebrates Individuality & Self-Expression
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Styling-Targeted Haircare Ranges
Authentic Beauty Concepts Boasts a High-Performance Styling Range
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
Beauty Product Exploration Platforms
The Beautify.Tips Platform is for All Aspects of Beauty
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Festive Lifestyle Streetwear Capsules
AELIZA Presents the Fourth Autonomy Collection
Mock Social Good Fashion Ads
Women's Aid Has Launched a New Campaign Called Not Model's Own
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
AI-Curated Beauty Boxes
The Ipsy Icon Box Features Products Selected by Celebrities and AI
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Virtual Personal Styling Services
Fashivly Was Founded by Professional Stylist Ashlyn Greer
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Community-Created Nail Art Pens
KIKI World's Pearl Pretty Nail Graffiti Was Voted in by Consumers
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Influencer-Starring Fashion Campaigns
PrettyLittleThing Debuts a New Campaign with Cindy Kimberly
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Teen Hygiene Collections
Essynce Moore Launches the New Plant-Based Self-Care Products for Teens
Actress-Inspired Beauty Products
The Marilyn Monroe x KISS Collection Commemorates Legacy
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Empowering Watermark Campaigns
The UNFPA's 'bodyright' Campaign Brings Awareness to Online Rights
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Thought Leadership Assistants
Jessica By Queue Uses AI to Streamline Content Creation
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Social-Based Newsletters
Pi.fyi by Perfectly Imperfect is a Newsletter for "People with Taste"
Comedic Beauty Series
e.l.f. Cosmetics' Vanity Table Talk is a Series That Shares Tips & Real Talk
Empowerment-Focused Holiday Campaigns
OLIVELA Launches the 'Stand With Her' Campaign for Women
Community-Oriented Aging Apps
Melissa Gilbert Debuts the Modern Prairie Lifestyle App for Women
Diverse Leadership Inanities
Civic Nation Launched a New Initiative Dubbed the Change Collective