From nine-pin wine bottles to paint-like sunscreen packages, the October 2017 packaging trends reveal that brands are increasingly willing to experiment with unexpected shapes and formats when it comes to packaging their products.
One sector that is constantly churning out new innovations when it comes to packaging is the alcohol industry. For instance, Kiko Calvo's new Strike wine bottles are cleverly shaped like bowling pins instead of standard wine bottles. Another example is Vals Nat's clever four-pack beer holder, which is specially crafted to fit onto the middle rod of one's bike for easy transport.
Another industry that has no qualms about experimenting with uniquely shaped packaging is the cosmetic industry. As the October 2017 packaging trends reveal, clever designs such as the Clarins' Lip Oil Kaleidoscope Wheel and Wickes' paint pot-like sunscreen packages, are a major hit among consumers.
Top 35 Packaging Ideas in October
From Nine-Pin Wine Bottles to Paint-Like Sunscreen Packages:
Katherine Pendrill — Oct 28, 2017 — Marketing
35
Informative Fountain Drink Cups
'The Sweet Facts' are Now Printed on Panera's Fountain Drink Cups
34
Versatile Wooden Packaging
A Coffee and Spices Package Collection Reduces Waste and Enhances Use
33
Smart Cosmetic Packages
Valmont Cosmetics' Packaging is Enhanced with NFC Tech from Thinfilm
32
AR Beer Labels
This Snoqualmie American Pale Ale Boasts an Interactive Label
31
Kaleidoscopic Lip Kits
This Clarins Lip Product Packaging Offers a Fun Way to Find a Match
30
Fast Food Mooncakes
McDonald's is Now Boxing Baked Mooncakes for the Mid-Autumn Festival
29
Building Block Chocolate Packaging
The Hershey's Magic Box Conceptually Contains Multiple Treats
28
Takeaway Soup Cups
Fast&Fresco's Soup Packaging Takes Cues from To-Go Coffee Cups
27
Nitrogen-Infused Canned Teas
The Nitro Brew Co. Concept Offers Smoothly Textured Beverages
26
Luxurious Bottled Cold Teas
Malou Tea Atelier Offers Highly Sophisticated Branding
25
Opulent QSR Burger Packaging
These McDonald's Burger Boxes are Accented with Crystals
24
Illustrated Ingredient Branding
Grain Powder Packaging Communicates an Honesty of Its Contents
23
Handcrafted Pizza Boxes
These Pizza Box Designs Illustrate the Stories Behind Pizza Hut Orders
22
Graffiti-Inspired Beer Labels
2Kids Brewing Co. and Chargefield Created Street Art Beer Packaging
21
Milk Bottle-Shaped Lamps
'Milk Light' is a Unique Illuminator Disguised as a Dairy Product
20
Beekeeper-Inspired Honey Packaging
Ergastiri Meliou's Honey Jar Packaging Resembles an Apiarist
19
Bike-Friendly Beer Packaging
Vals Nat's Solution for Carrying Beer Appeals to Cyclists
18
Elongated Cake Packages
This Cake Packaging Design Arranges Sweets in Long, Slender Strips
17
Gas-Enhanced Packaged Waters
The HTWO Hydrogen Water Increases Performance and Reduces Fatigue
16
Brushed Cosmetics Packaging
Nendo Designed the Packaging for Naturaglace
15
Prohibition-Inspired Care Products
18.21 Man Made's Products Boast the Aroma of Sweet Tobacco
14
Scarf-Inspired Fragrances
'Twilly d’Hermès' is Inspired by Hermès' Iconic Twilly Accessory
13
Floral Cannabis Products
Venna's Packaging Aims to Brand Cannabis for Women
12
Millennial Pink Candle Lines
Soohyang's Scented Candles are Available in an All-Pink Iteration
11
Honey-Inspired Bubble Bath Packaging
This Honey-Scented Bubble Bath is Packaged Like Edible Honey
10
Delightful Card Dispensers
These Hello Greeting Card Sets Are Designed for Frequent Salutations
9
Comical Toilet Paper Packaging
Aria's Toilet Paper Packages Favor Humorous Images
8
Paint-Like Sunscreen Packages
Wickes' Sunscreen Packaging Targets Construction Workers
7
Childhood-Themed Vodkas
Fire Fang Vodka Was Inspired by Playful Childhood Habits
6
Anime-Branded Candy Collaborations
Sanrio Created a Line of Hello Kitty Candies with Sugarfina
5
Nine-Pin Wine Bottles
Kiko Calvo's 'Strike' Novelty Wine Bottles Resemble Bowling Pins
4
Achromatic Blackberry Packaging
These Elegantly Designed Berry Boxes Elevate Corphes' Blackberries
3
Vietnamese-Inspired Food Branding
'NAM VI' Introduces a Contemporary Take on Traditional Cuisine
2
Metallic Wine Bottles
Tank Garage Winery Created a Vintage-Inspired Chrome Wine Bottle
1
Baseball-Branded Concrete
Argos Cement Appeals to the Personal Interests of Construction Workers
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Cartoon-Branded Aluminum Water Packaging
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Exceptional Tequila Packaging Designs
PATRÓN Tequila Unveiled a Bottle and Packaging Redesign
Beverage Packaging Updates
Capri Sun's Resealable Bottle is a Modern Twist on a Timeless Favorite
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Assistive Alcohol Packaging
Strongbow Integrates Assistive Technology Directly onto Its Packaging
Theare-Inspired Water Bottles
Wicked x Owala Limited-Edition Bottle Conjures Ozian Charm
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Wine-Shaped Mayo Bottles
Hellmann's Mayonnaise Blanc is Packaged Like the Perfect Gift for Hosts
Customizable Olive Oil Bottles
Brightland's Paint & Pour Gift Set Turns Packaging into Keepsakes
Sculptural Tequila Bottles
Tropa Añejo’s Limited Bottle is Realised with Haas Brothers Design
Sustainable 3D-Printed Packaging Lines
APC Packaging's Adapte Collection is Innovative
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Limited-Edition Glass Bottles
Topo Chico Celebrates its 130th Anniversary with a Vintage Design
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Fully Recyclable Oil Packaging
The New Frylight Packaging Has a Fully Recyclable Spray Pump
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Sustainable Paper Cosmetic Packaging
The Arcade Beauty Paper Packette is Made with 80% Paper
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Paper-Packaged Private Label Wines
The Collective Good Wine Range is Available Now at Target
Wine-Developed Packaging Photography
Developed Through Time by Henry of Pelham Marks Wine History
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Limited-Edition Influencer Wines
Echo Falls and GK Barry Partnered for New Wine Packaging
Sustainable Packaging Options
Vetroplas Partners Highlight Refillable, Recycled And Airless Soluti
Refillable Glass Packaging Designs
Bormioli Luigi Unveiled the 'Swing' and 'Reverre'
Shelf-Stable Packaging Solutions
Amcor’s Retort Bottle Innovation is Good for Nutritional Shots
Halloween Juice Prank Editions
The Capri Sun Trick & Treat Pouches Turn Pouch Frustration into Fun
Hidden-Message Champagne Labels
Dom Pérignon Introduced Knockout’s Concealed Shield Feature
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Multipurpose Metallic Spray Bottles
The 'NUBE' Spray Bottle Concept is Stylish and Refillable
One-Handed Paper Cartons
The One-Hand Pump Paper Pack is Made from 100% Recyclable Materials
Canned Liquid Soaps
Niul Cosmetics Packages Its Soap in Aluminum Cans
Resealable Recyclable RTD Packaging
The Reef RTD is Now Being Offered in a Tetra Pak Container
Spring Skincare Sampling Boxes
The NewBeauty Spring 2026 TestTube Box is Curated
Lightweight PET Bottle Designs
TricorBraun Introduces Lightweight PET Bottle Solutions
Bio-Based Monomaterial Skincare Packaging
These Lumene Moisturizer Jars are Easy to Recycle
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Curated Seasonal Whisky Releases
The Balvenie Debuted 'A Gift Shaped by the Seasons'
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Color-In Fish Packaging
Fishwife's Limited-Edition Summertime Art Box Comes with Colored Pencils
Supermarket-Inspired Nail Art Designs
Aldi Dropped a Festival-Inspired Nail Art Collection
Candle Jar Redesign Updates
Yankee Candle Introduces a Modern Candle Design with Nostalgic Details
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Dual-Chamber Beauty Packaging
Clarins Uses Dual-Chamber Packaging to Merge Formulas at Application
Reduced Plastic Drink Packaging
This Lucozade Packaging Update Cuts Plastic Use
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
Child-Resistant Beauty Droppers
Virospack Created the Beauty Industry's First Childproof Dropper
Sculptural Fragrance Bottle Design
Coverpla Crafts Mystère Bottle for Egoscentrique CliMax & Tell
Spooky Nail Polish Sets
Beetles Gel Polish's Scream on Halloween Gift Box is a Special Collectible
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Glass-Lined Plastic Beverage Bottles
The KHS Supreme Bottle Delivers Glass-Like Performance
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Recycable Sleeve Labels
Phenix Label Introduced Recyclable Shrink Sleeve Options
Halloween-Themed Alcohol Bottles
Bacardi's Limited Edition Bottle Will Light Up Your Night
Limited Edition Peelable Bottles
S.Pellegrino Redesigns its Bottles to Spark Social Interaction
Sculptural Whisky Decanters
Artistry in Oak Reimagines the Bottle as a Bronze-Branched Sculpture
Low-Alcohol Canned Wines
Tuttavia Entices Young Adults Looking for Lighter Alcohol Options
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
Multipurpose Partitioned Packaging Designs
Inline Plastics Essentials Platter Design is Versatile
Paper-Based Barrier Drink Packaging
Tetra Pak and Sterilgarda Alimenti Partnered on New Packaging
Refillable Skincare Lineups
Fig.1 Beauty Emphasizes Sustainability in Its Packaging
Dosage Control Droppers
The Quadpack Dropify Bottle Simplifies Skincare with a One-Handed Gesture
Italian Lager Packaging Updates
Outlaw Designed the New Packaging for Peroni Nastro Azzurro Beer
Eco-Friendly Rose Wine Packaging
Vinca Organic Pale Rosé Joins the Brand's Aluminum-Packaged Range
Personality-Packed Wines
Mullet Wines are Full of Flavor and Anti-Low-Alcohol Attitude
Miniature Glass-Free Wine Packaging
The Mud House Mini Box Has 1.5-Liters of Wine
Halloween-Themed Shiraz Wines
Barossa Ink Shiraz is Debuting New Branding for the Autumn
Modern Premium Pet Packaging
Pet 'n Shape Boasts New Packaging for Its Premium Dog Treats & Chews
Candy-Paired Wine Tastings
Vinebox's Candy Pairing Tasting Experience Matches Candy to Wine
Freezable Wine Packs
Packit® Introduces Two New Products with ECOFREEZE® Technology+
Halloween-Themed Drink Carriers
The Target x Stanley Halloween Range is Darkly Stylish
Gamified Wine Tasting Kits
Vinebox's Card Night Tasting Experience is Made for Playing & Sipping
Elegant Rum Packaging Designs
Zacapa Rum Debuts a Striking Redesign for Its Premium XO Expression
90s-Inspired Glass-Packaged Beverages
Snapple Glass Bottles are Back for a Limited Time
Mono-Material Packaging Designs
Free the Birds Introduced Mono-Materials for Skinimalism Packaging
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
Freshness-Ensuring Berry Packaging
This Oishii Nikko Berry Packaging Promises Freshness
Paper-Packaged Olive Oils
Jordan Olivenöl Extra Virgin Olive Oil is Debuting a New Bottle
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Creative Collectible Spirits Bottles
Old Log Cabin Distillery Elevates Its Bottle Aesthetic
Indulgent Cosmetic Packaging
Sensorial Food Inspired Albéa's Sugar Rush Packaging Collection
Premium Wellness Packaging Systems
Abox Agency Designs a Premium Naturare Brand Identity
Sustainable Spirit Packaging
Sapling Spirits Vodka is Now Packaged in Aluminum Bottles
Eco-Friendly Wooden Wine Cases
Cheval Blanc Opts for a New Eco-Friendly Packaging Design
Premium Boxed Wines
LENA by Maddalena is Offered in Aesthetically Pleasing Packaging
Bespoke Wooden Packaging
Hunter Luxury Elevates Packaging Glenlivet’s Twelve Elements Collection
Streamlined Packaging Updates
Blanco's New Packaging Design is Holistic in Nature
Rum-Based Cream Liqueur Packaging
Ponche Kuba Has Introduced New Eye-Catching Packaging
Bright White Wine Blends
Bota Box Brightside Aligns with Wine Drinkers' Evolving Preferences
Value-Sized Boxed Rose Wines
Le Petit Poulet Rosé Boxed Wine is Ready for Summer Entertaining
Interchangeable Component Cosmetic Packaging
The APC Packaging Adapté Collection is Adaptable
Premium Dispensing Solutions
Aptar Beauty Unveiled New On-Shelf Dispensing Systems
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Summer-Themed Boxed Wines
Vinarchy is Expanding Its Mini Box Wine Range with Two New Options
Spanish Brewery Anniversary Packaging
Estrella Damm Launches New 150th Anniversary Packing Designs
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Lightweight Wine Bottle Packaging
ALDI and Greencroft Partnered on New Wine Packaging
Halloween Wine Tastings
Sixty Vines Curated Wine and Candy Pairings for Whites, Reds and Rosé
Glass Bottle Packaging Designs
Vetroplas Debuts the Renato Bottle René Pump And Dropper Options
Palate-Expanding Wine Kits
Vinebox's Level Up Wine Tasting Kit Progresses from Crisp to Bold
Modular Wellness Packaging System
Presentable Introduced vial Multivitamin Identity
Aluminum Refill Bottles
SunKiss Products Packages its Products in 'Forever' Aluminum Bottles
Wine Personality Test Kits
Vinebox's Wine-eagram Tasting Kit Supports Self-Discovery
Passionate Italian Liqueur Packaging
These Disaronno Limited Edition Bottles Mark 500 Years
Bottle-Optimizing Wine Stoppers
Semin Park Designs the Modernized Wine Stopper
Tattoo-Covered Beer Packaging
The 2025 8.6 Tattoo Limited Edition Can Has Artwork by Dodie
Dressed-Up Bourbon Bottles
J. Mattingly 1845 Distillery Creates Customized Whiskey for Halloween
Thankful Wine Kits
Vinebox's Gratitude Tasting Wine Box Encourages Appreciation
Sustainable Aerosol Packaging
Aptar Beauty Adds Twist-to-Lock Mechanisms for Leak-Resistant Sprays
Revamped Packaging Brand Websites
Macpac's New Website Highlights its Sustainability Efforts
Autumnal Wine Kits
Vinebox's Sweater Weather Tasting Experience Shares Cozy Varietals
Charming Wine Tastings
Vinebox’s February Wine Tasting Experience Inspires Connection & Curiosity
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Festive Wine Tasting Kits
Vinebox's Wine Advent Calendar Collection Includes a Virtual Experience
Eco-Designed Sampling Formats
Sampling Innovations Europe Unveiled Easy Dose
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
France-Themed Wine Tastings
Vinebox's Tour de France Box of the Month Explores Six French Wines
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Global Wine Tasting Kits
Vinebox's January Tasting Experience Features Wine from Around the World
Moisture-Protecting Pharmaceutical Bottles
LOG Pharma Debuts an Eco-Friendly Pharmaceutical Bottle
Vibrant Sunscreen Packaging Designs
EltaMD's UV Daily Broad-Spectrum SPF 40 Boasts Lucy Kirk Art
Glow-in-the-Dark Prescription Bottles
Glowing Relief Packaging Features Photoluminescent Ink
Coastal Wine Kits
Vinebox's Seaside Tasting Wine Kit Highlights Wines with Proximity to Water
Decorated Glass Bottles
Just Cavalli's 'Give Me Magic' Bottles Were Made By Wheaton
Collapsible Plastic Shipping Solutions
Kite Packaging Plastic Pallet Boxes are Cost-Effective
Aluminum Packaging Color Palettes
Pantone Debuts Monobloc Color Libraries for Aluminum Packaging
Minimal Spray Bottle Concepts
NOS Design Creates the NUBE Concept of Spray Bottles
Californian Wine Tasting Kits
Vinebox's California Dreamin' Box Spotlights California Winemaking
Artisanal Pour Bottles
The Polished Jar Has Introduced a New Line of Artisanal Pour Bottles
Refined Bourbon Bottle Designs
Bardstown Bourbon Co. Unveiled its New Core Packaging