From nine-pin wine bottles to paint-like sunscreen packages, the October 2017 packaging trends reveal that brands are increasingly willing to experiment with unexpected shapes and formats when it comes to packaging their products.
One sector that is constantly churning out new innovations when it comes to packaging is the alcohol industry. For instance, Kiko Calvo's new Strike wine bottles are cleverly shaped like bowling pins instead of standard wine bottles. Another example is Vals Nat's clever four-pack beer holder, which is specially crafted to fit onto the middle rod of one's bike for easy transport.
Another industry that has no qualms about experimenting with uniquely shaped packaging is the cosmetic industry. As the October 2017 packaging trends reveal, clever designs such as the Clarins' Lip Oil Kaleidoscope Wheel and Wickes' paint pot-like sunscreen packages, are a major hit among consumers.
Top 35 Packaging Ideas in October
From Nine-Pin Wine Bottles to Paint-Like Sunscreen Packages:
Katherine Pendrill — Oct 28, 2017 — Marketing
35
Informative Fountain Drink Cups
'The Sweet Facts' are Now Printed on Panera's Fountain Drink Cups
34
Versatile Wooden Packaging
A Coffee and Spices Package Collection Reduces Waste and Enhances Use
33
Smart Cosmetic Packages
Valmont Cosmetics' Packaging is Enhanced with NFC Tech from Thinfilm
32
AR Beer Labels
This Snoqualmie American Pale Ale Boasts an Interactive Label
31
Kaleidoscopic Lip Kits
This Clarins Lip Product Packaging Offers a Fun Way to Find a Match
30
Fast Food Mooncakes
McDonald's is Now Boxing Baked Mooncakes for the Mid-Autumn Festival
29
Building Block Chocolate Packaging
The Hershey's Magic Box Conceptually Contains Multiple Treats
28
Takeaway Soup Cups
Fast&Fresco's Soup Packaging Takes Cues from To-Go Coffee Cups
27
Nitrogen-Infused Canned Teas
The Nitro Brew Co. Concept Offers Smoothly Textured Beverages
26
Luxurious Bottled Cold Teas
Malou Tea Atelier Offers Highly Sophisticated Branding
25
Opulent QSR Burger Packaging
These McDonald's Burger Boxes are Accented with Crystals
24
Illustrated Ingredient Branding
Grain Powder Packaging Communicates an Honesty of Its Contents
23
Handcrafted Pizza Boxes
These Pizza Box Designs Illustrate the Stories Behind Pizza Hut Orders
22
Graffiti-Inspired Beer Labels
2Kids Brewing Co. and Chargefield Created Street Art Beer Packaging
21
Milk Bottle-Shaped Lamps
'Milk Light' is a Unique Illuminator Disguised as a Dairy Product
20
Beekeeper-Inspired Honey Packaging
Ergastiri Meliou's Honey Jar Packaging Resembles an Apiarist
19
Bike-Friendly Beer Packaging
Vals Nat's Solution for Carrying Beer Appeals to Cyclists
18
Elongated Cake Packages
This Cake Packaging Design Arranges Sweets in Long, Slender Strips
17
Gas-Enhanced Packaged Waters
The HTWO Hydrogen Water Increases Performance and Reduces Fatigue
16
Brushed Cosmetics Packaging
Nendo Designed the Packaging for Naturaglace
15
Prohibition-Inspired Care Products
18.21 Man Made's Products Boast the Aroma of Sweet Tobacco
14
Scarf-Inspired Fragrances
'Twilly d’Hermès' is Inspired by Hermès' Iconic Twilly Accessory
13
Floral Cannabis Products
Venna's Packaging Aims to Brand Cannabis for Women
12
Millennial Pink Candle Lines
Soohyang's Scented Candles are Available in an All-Pink Iteration
11
Honey-Inspired Bubble Bath Packaging
This Honey-Scented Bubble Bath is Packaged Like Edible Honey
10
Delightful Card Dispensers
These Hello Greeting Card Sets Are Designed for Frequent Salutations
9
Comical Toilet Paper Packaging
Aria's Toilet Paper Packages Favor Humorous Images
8
Paint-Like Sunscreen Packages
Wickes' Sunscreen Packaging Targets Construction Workers
7
Childhood-Themed Vodkas
Fire Fang Vodka Was Inspired by Playful Childhood Habits
6
Anime-Branded Candy Collaborations
Sanrio Created a Line of Hello Kitty Candies with Sugarfina
5
Nine-Pin Wine Bottles
Kiko Calvo's 'Strike' Novelty Wine Bottles Resemble Bowling Pins
4
Achromatic Blackberry Packaging
These Elegantly Designed Berry Boxes Elevate Corphes' Blackberries
3
Vietnamese-Inspired Food Branding
'NAM VI' Introduces a Contemporary Take on Traditional Cuisine
2
Metallic Wine Bottles
Tank Garage Winery Created a Vintage-Inspired Chrome Wine Bottle
1
Baseball-Branded Concrete
Argos Cement Appeals to the Personal Interests of Construction Workers
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Seaweed-Based Shoe Packaging
Ales Grey & Sway Partnered on Sustainable Footwear Packaging
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Comforting Ketchup Bottles
Heinz Created a Take-Anywhere Emotional Support Ketchup Bottle
Beauty Refill Pod Systems
JUNOCO Furthers Its Sustainability Efforts with a New Packaging System
Refillable Beauty Launches
The Body Shop Debuts Refillable Makeup Packaging with Recycled Aluminum
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Supercar-Inspired Wine Bottles
These Taron Wine Bottle Designs Have an External Metal Chassis
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Aseptic Eco Beverage Packaging
The Tetra Brik Aseptic 200 Slim Leaf Carton is Paper-Based
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Travel-Friendly Toiletry Packaging
The 'Carry On' Bottle by Yeo Seo Koo Has a Two-Part Design
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Paper-Packaged Private Label Wines
ALDI is Launching Wines in Paperboard Bottles in the UK
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Sustainable Skincare Packaging
Olay's First-ever 100% Recycled Jars are Launched with Walmart
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Limited-Edition Monthly Wine Capsules
Vinebox Announces Monthly Experiences with Its Product Line
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Aurora-Inspired Vodka Bottles
This Limited-Edition Grey Goose Bottle Mimics the Northern Lights
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Refillable Cosmetic Packaging
Cheekbone Beauty Launches Its SUSTAIN Lipstick in New Packaging
Partially Filled Wine Bottles
Tomorrow's Vintage Shows the Need to Protect Wine-Growing Regions
Eco Luxury Boxed Wines
Juliet Introduces Luxury Boxed Wines in Sustainable Packaging
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Bio-Based Beauty Packaging
Texen Group and Sulapac are Revolutionizing Beauty Packaging
AR Monster Wines
19 Crimes & Universal Monsters Created Limited-Edition Halloween Wines
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Mono-Material Lipstick Tubes
Quadpack's Emerald is a Mono-Material Packaging Innovation
Three-People Wine Bottle Prototypes
19 Crimes's Throuple Bottle of Wine is for Valentine's Day
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Sustainable Skincare Initiatives
Japanese Beauty Brand Kao Upgrades Its Sustainability Initiatives
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Fully Recyclable Condiment Packaging
Heinz Tomato Ketchup Squeezy Bottles Have a New Cap Design
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Eco Boxed Wine Duos
Ami Ami's Boxed Wines are Sustainably Packaged and Shipped
Aluminum Bottled Oils
California Olive Ranch's Extra Virgin Olive Oils are Compact & Eco-Friendly
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Traditional Food Preservation Containers
The 'Twist' Food Storage Container Has a Hidden Chamber
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Bio-Based Cosmetic Packaging
The Sulapac Nordic Collection from APG Europe is Sustainable
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Suggestive SPF Packaging
Pavise Debuts Condom-Inspired Sunscreen Packaging in the 'Pleasure Pack'
Waste-Reducing Beauty Lines
Quo Beauty and Shoppers Drug Mart Debut More Planet Love Package
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Slow Beauty Refill Programs
Kindred Black's Approach to Packaging Preserves Glass-Blown Bottles
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Circular Cosmetic Concepts
Fasten Packaging Launches a Refillable Jar for Cosmetics Circularity
Redesigned Insect Repellent Packagings
Murphy's Naturals has Undergone a Brand Refresh
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Light-Blocking Packaging Sleeves
Brook + White's Patented GreenLabel BlockOut is Recyclable
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Limited-Edition Orange Wines
Juliet Introduced a New Wine Product in a 100% Recyclable Container
Flat Recycled Wine Packaging
ALDI is Introducing a Recycled PET Wine Bottle in its Private Label
Aluminum Cleaning Bottles
Cleancult Packages Cleaning Solutions in Waste-Reducing Packaging
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Eco Cosmetics Jars
Albéa Cosmetics & Fragrance, Sulapac, and Verescence Launch the TWIRL Jar
Sustainable Blackcurrant Packaging
Hero Benelux Unveils the Sustainable 'Cassis' Carton Packaging
Portable Sauce-Dispensing Bottles
Ksooly Launched Compact Sauce Bottles for On-the-Go Consumption
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
Lightweight Gin Bottles
Sipsmith's New Gin Bottle Design Cuts Its Weight by 20%
Post-Consumer Recycled Bottles
Sustainaholics Released a Line of Aluminum-Bottled Spirits
Travel Getaway Wine Promotions
Mud House and Coolstays Partnered for a New Promotion
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
Rewarding Milk Packaging
Ocado's Milk Bottle Recycling Initiative Gives Rewards for Recycling
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Seasonal Popcorn Bottle Kits
These New Popcorn Kitchen Popcorn Kits are Ready for the Holidays
Wine-Inspired Hair Dyes
The oVertone Coloring Conditioner Hair Kits Celebrate the Libation
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Provocative Can Designs
Djuce Merges Provocative Internet Art with Rebellious Wine
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Wine-Inspired Hair Colors
Franzia Wines and oVertone Collaborated on Coloring Conditioner Kits
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Portable Boxed Wines
Alileo's Award-Winning Wines Now Come in a "Wine Juice Box" Size
Art-Covered Sparkling Wines
DESIDERIO N°1 Limited Edition Art Bottles Come in Six Styles
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Skull-Like Vodka Bottles
Crystal Head Vodka Launches an Exclusive Bone Bottle for Halloween
Climate-Conscious Wine Campaigns
California Wines Celebrates Its 13th Annual Down to Earth Month
Shelf-Ready Cocktail Packaging
BuzzBallz Cocktails is Introducing 12 Packs for the Summer
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Upcycled Paint Boxes
Up Paint's Up Box Helps Consumers Ship Back & Recycle Old Paint
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Bubbly Canned Sakes
SummerFall is a Sparkling Sake Designed for Drinking Outside
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Colorful Molded PET Packaging
Ampacet Debuts the PET Bottles for the 'After the Storm' Collection
Accessible Canned Artisan Wines
The Canned Wine Co. is Launching Two New Options at Ocado
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Humorous Wine-Themed Costumes
Franzia Wines Unveils a Set of New Wine-Inspired Halloween Costumes
Optimized Eco Postal Packaging
Kite Packaging Large Letter Postal Boxes Now Come in Eight Sizes
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Foaming Aluminum Packaging
Vetroplas and Envases Release a Wide-Neck Aluminum Foamer Bottle
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging