In designing the new packaging for organic cosmetics company Naturaglace, Nendo, the Japanese design studio headed by Oki Sato, opted for a soft, watery palette that references the product itself. The splotches of pastel color that cover the cosmetic packaging are reminiscent of water colors on an artists palette or, more aptly, of the brushstrokes that people make when deciding on the color of makeup to apply.
Naturaglace, a Japanese brand, exclusively uses organic ingredients for its products. As such, the brand sought out a packaging image that reflects that simplicity and natural philosophy. Rather than covering itself in complex color schemes, the brand's packaging reduces colors to the individual hues that makes them up, something in line with its ethos as a whole.
Brushed Cosmetics Packaging
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Kaleidoscopic Lip Kits
Mix-and-Match Makeup Palettes
Male-Centered Cosmetics Counters
Stereotype-Inspired Eye Palettes
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.