In designing the new packaging for organic cosmetics company Naturaglace, Nendo, the Japanese design studio headed by Oki Sato, opted for a soft, watery palette that references the product itself. The splotches of pastel color that cover the cosmetic packaging are reminiscent of water colors on an artists palette or, more aptly, of the brushstrokes that people make when deciding on the color of makeup to apply.
Naturaglace, a Japanese brand, exclusively uses organic ingredients for its products. As such, the brand sought out a packaging image that reflects that simplicity and natural philosophy. Rather than covering itself in complex color schemes, the brand's packaging reduces colors to the individual hues that makes them up, something in line with its ethos as a whole.
Nendo Designed the Packaging for Naturaglace
1. Soft-watery Palette - Opportunity to explore packaging designs that mimic soft and watery colors, creating a soothing and natural aesthetic.
2. Brushstroke-inspired Design - Opportunity to incorporate brushstroke-like patterns or textures in packaging designs to evoke a sense of artist expression and creativity.
3. Reduced Color Schemes - Opportunity to adopt minimalistic color schemes that emphasize individual hues and simplicity in packaging designs.
1. Organic Cosmetics - Disruptive innovation opportunity to create packaging designs that align with the simplicity and natural philosophy of organic cosmetics brands.
2. Package Design - Disruptive innovation opportunity to experiment with unconventional patterns and textures that can elevate packaging designs and make them more artistic and creative.
3. Beauty and Personal Care - Disruptive innovation opportunity to explore minimalist packaging designs that appeal to consumers seeking simplicity and individuality in their beauty and personal care products.