To set its toilet paper packages apart from others on the market, Aria embraced designs that have the potential to disrupt the category through humor.
Although many toilet paper brands aim to win over consumers by offering competitive prices, Aria instead turns its focus to the use of imagery that illustrates the softness of its product. The design by Nik and Carole pays attention to the fact that: "research showed customers weren’t prepared to sacrifice comfort or their loyal brands, even if they were spending less pennies when they go to the loo."
The Soft, Strong and Quilted products boast images that transform rolls of toilet paper into headrests and hair curlers, offering a lighthearted approach to selling the essential household product.
Comical Toilet Paper Packaging
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