Peach's Luxury Bath Tissue is Decorated with a Familiar Fruit Icon
Laura McQuarrie — September 17, 2019 — Lifestyle
References: peachgoods & fastcompany
Peach sets itself apart by producing luxury bath tissue that's embossed with pastel-colored peach icons and "designed to delight." The soft, triple-ply bath tissues are made from natural, organic and chemical-free virgin fiber yet are septic-safe.
Like many D2C brands that produce toilet paper, Peach offers a subscription service that makes it easy to stock up on eight, 16 or 24 rolls every one, two or three months. As a luxury bath tissue brand, Peach interacts with consumers online via a concierge, who helps with everything from adjusting delivery dates and locations to order sizes via live chat, email and more.
As environmentally conscious consumers are looking to upgrade the products and experiences they have in the home, a new wave of eco-friendly toilet paper start-ups are challenging industry norms.
Like many D2C brands that produce toilet paper, Peach offers a subscription service that makes it easy to stock up on eight, 16 or 24 rolls every one, two or three months. As a luxury bath tissue brand, Peach interacts with consumers online via a concierge, who helps with everything from adjusting delivery dates and locations to order sizes via live chat, email and more.
As environmentally conscious consumers are looking to upgrade the products and experiences they have in the home, a new wave of eco-friendly toilet paper start-ups are challenging industry norms.
Trend Themes
1. Eco-friendly Toilet Paper - Disruptive innovation opportunity: Develop innovative and sustainable materials for eco-friendly toilet paper.
2. Direct-to-consumer (D2C) Brands - Disruptive innovation opportunity: Create personalized and convenient subscription models for D2C toilet paper brands.
3. Enhanced Customer Interaction - Disruptive innovation opportunity: Implement advanced customer service technologies to enhance the online interaction experience with luxury bath tissue brands.
Industry Implications
1. Toilet Paper Manufacturing - Disruptive innovation opportunity: Invest in research and development to produce embossed and luxury bath tissue using natural, organic and chemical-free materials.
2. Subscription Services - Disruptive innovation opportunity: Integrate seamless and personalized subscription services into the toilet paper industry to drive customer loyalty and convenience.
3. Online Customer Service Solutions - Disruptive innovation opportunity: Develop AI-powered customer service solutions for luxury bath tissue brands to optimize online customer interactions and improve overall satisfaction.
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