This Cake Packaging Design Arranges Sweets in Long, Slender Strips
Laura McQuarrie — August 31, 2017 — Marketing
References: sweets-pocoapoco.shop & packagingoftheworld
For its client Poco a Poco, creative agency Latona Marketing Inc. came up with an inventive cake packaging design that provides an alternative to wrapping the K&Q stick-shaped sweets in plastic bags. Taking inspiration from a chess board, this cake box design boasts long, protective sleeves that include a bold black and white checkered pattern.
Once the stick-shaped sweet boxes are removed from the larger tray component, cut-out windows on the side of the dessert packages provide a peek at the treat inside.
As well as boasting an eye-catching design, these chess-inspired dessert boxes are advantageous for keeping costs low, as they require no glue for assembly. As Latona Marketing notes: "Each sleeve is made out of a single piece of die-cut paper that allows the final shape to be formed by hand in only one step."
Once the stick-shaped sweet boxes are removed from the larger tray component, cut-out windows on the side of the dessert packages provide a peek at the treat inside.
As well as boasting an eye-catching design, these chess-inspired dessert boxes are advantageous for keeping costs low, as they require no glue for assembly. As Latona Marketing notes: "Each sleeve is made out of a single piece of die-cut paper that allows the final shape to be formed by hand in only one step."
Trend Themes
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Chess-inspired Packaging — Opportunity for more creative and visually appealing packaging design for other products, not just cakes.
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Die-cut Paper Packaging — Potential for more sustainable and cost-effective packaging options for various industries, including food and beverage, beauty, and electronics.
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Window Cut-outs — Possibility of incorporating window cut-outs in packaging design to showcase product contents and create more interactive experiences for customers, especially in fashion and beauty industries.
Industry Implications
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Food and Beverage — Opportunity for more sustainable and visually appealing packaging design that helps lower production costs and enhance customer experience, especially in bakery and confectionery businesses.
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Beauty — Potential for incorporating die-cut paper and window cut-outs packaging to create more engaging and environmental-friendly packaging for makeup products.
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Electronics — Possibility for more creative and interactive product packaging such as incorporating window cut-outs and die-cut paper, that enhances customer perception, especially in mobile accessories and gadget industry.
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