For its client Poco a Poco, creative agency Latona Marketing Inc. came up with an inventive cake packaging design that provides an alternative to wrapping the K&Q stick-shaped sweets in plastic bags. Taking inspiration from a chess board, this cake box design boasts long, protective sleeves that include a bold black and white checkered pattern.
Once the stick-shaped sweet boxes are removed from the larger tray component, cut-out windows on the side of the dessert packages provide a peek at the treat inside.
As well as boasting an eye-catching design, these chess-inspired dessert boxes are advantageous for keeping costs low, as they require no glue for assembly. As Latona Marketing notes: "Each sleeve is made out of a single piece of die-cut paper that allows the final shape to be formed by hand in only one step."
What Makes This Trend Stand Out
- Chess-inspired Packaging
- Opportunity for more creative and visually appealing packaging design for other products, not just cakes.
- Die-cut Paper Packaging
- Potential for more sustainable and cost-effective packaging options for various industries, including food and beverage, beauty, and electronics.
- Window Cut-outs
- Possibility of incorporating window cut-outs in packaging design to showcase product contents and create more interactive experiences for customers, especially in fashion and beauty industries.
Sectors Adopting This
- Food and Beverage
- Opportunity for more sustainable and visually appealing packaging design that helps lower production costs and enhance customer experience, especially in bakery and confectionery businesses.
- Beauty
- Potential for incorporating die-cut paper and window cut-outs packaging to create more engaging and environmental-friendly packaging for makeup products.
- Electronics
- Possibility for more creative and interactive product packaging such as incorporating window cut-outs and die-cut paper, that enhances customer perception, especially in mobile accessories and gadget industry.
