For its client Poco a Poco, creative agency Latona Marketing Inc. came up with an inventive cake packaging design that provides an alternative to wrapping the K&Q stick-shaped sweets in plastic bags. Taking inspiration from a chess board, this cake box design boasts long, protective sleeves that include a bold black and white checkered pattern.
Once the stick-shaped sweet boxes are removed from the larger tray component, cut-out windows on the side of the dessert packages provide a peek at the treat inside.
As well as boasting an eye-catching design, these chess-inspired dessert boxes are advantageous for keeping costs low, as they require no glue for assembly. As Latona Marketing notes: "Each sleeve is made out of a single piece of die-cut paper that allows the final shape to be formed by hand in only one step."